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PR Tech Recommends Reporters You Should Pitch [PR Tech Sum]

Sword and the Script

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches. However, the listings tend to be UK-centric.

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What Does PR Stand For?

PR Fuel

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Owned media refers to any channel that you and your company own.

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6 Smart Tips For Q4 PR Planning

ImPRessions - Crenshaw Communications

No one wants to be that company who “ghosts” PR firms after receiving a proposal – a topic tackled here recently. Now is the time to look at who is working on what and determine if you have the best fit for each company marketing and PR initiative. What new products or innovations does your company have in the works?

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4 Common Roadblocks to PESO Model Implementation…and How to Overcome Them

Cision

I can’t get access to Google Analytics. Let’s talk about this honestly, shall we? But what if that media placement doesn’t result in any business for your company? I Can’t Get Access to Google Analytics. My boss only wants media placements. Luckily, all of these obstacles are not insurmountable.

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First-Quarter PR Winners And Losers

ImPRessions - Crenshaw Communications

All you have to do is google it to get an idea of the massive hit this quirky, universally praised radio story has become since its release in March. After bungling the initial apology by being legalistic and defensive, the company promised to review policies and never to repeat its mistake.

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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

Possibly, you’re confused about the differences between press releases and media pitches and which approach is right for you. Before the advent of email, companies largely depended on newswires to distribute their stories to journalists, and that’s where press releases come in. Maybe you’re wondering what your pitch should include.

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Three Commandments of Tech PR Learned in HBO’s Silicon Valley

Barokas

After reading an article about Pied Piper’s mediocre tech in the show’s TechCrunch-like publication, Code/Rag, an enraged Richard demands to set up an interview with the reporter, C.J. After enduring humiliation, a legal battle with a Google-like monster, Hooli, the guys are having a hard time seeing the light at the end of the tunnel.

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