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ICON 2023 Recap: Panelists Talk AI in Communications

PRSay

17, PRSA presented an AI Keynote Salon at the Gaylord Opryland Hotel & Convention Center in Nashville, Tenn. In an era where technology is rapidly changing, topics ranged from AI in today’s PR landscape to the future of AI in public relations, as well as navigating the ethical maze and legal insights on AI as it relates to communications.

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The Ethics of Press Trips, Reviews and Affiliate Links – Scott Tharler

Ethical Voices

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

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James Shields, the re-discoverer of Bulgaria.

Maxim Behar

"Hey Max, they told me your company can make business cards." Come on, have we come to the point of only making business cards for the world’s 5 th largest petroleum company, I asked myself and was thinking that they came here purely by coincidence. So that's it!

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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. PR gives voice to brands.

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Ban Ki-moon, who didn't stop solving puzzles for peace

Maxim Behar

The Swiss lawyer, sent to explain the initiative to a small and rather obscure for the world then Bulgaria, was in the "seventh heaven" of happiness that he found a company that understands what it is all about, and quite enthusiastically. I know what is up with you businesspeople now.

Ethics 52
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Priceless Lessons by Maxim Behar: A Story with Former UN Secretary General Ban Ki-moon

Maxim Behar

The Swiss lawyer, sent to explain the initiative to a small and rather obscure for the world then Bulgaria, was in the "seventh heaven" of happiness that he found a company that understands what it is all about, and quite enthusiastically. I know what is up with you businesspeople now.

Ethics 52
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5 Myths of Working in PR

Cision

I, for one, have had that insult hurled at me on several occasions – which means that I’ve mastered the ability to mutter “Your face is dumb,” into a cocktail straw before strolling off in search of better company. Making it in this field requires a distinct professional skill set, an outgoing personality and a tireless work ethic.

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