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ICON 2023 Recap: Panelists Talk AI in Communications

PRSay

17, PRSA presented an AI Keynote Salon at the Gaylord Opryland Hotel & Convention Center in Nashville, Tenn. In an era where technology is rapidly changing, topics ranged from AI in today’s PR landscape to the future of AI in public relations, as well as navigating the ethical maze and legal insights on AI as it relates to communications.

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The Ethics of Press Trips, Reviews and Affiliate Links – Scott Tharler

Ethical Voices

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

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How to Attract Gen Z Consumers to your Wine Brand

5W PR

Brands can also communicate their social responsibility practices to customers, such as fair labor practices, ethical sourcing, and community involvement. Brands can also partner with restaurants, bars, or hotels to offer wine-focused experiences. These experiences can be shared on social media, which can help attract new customers.

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PR is the business of truth.

Maxim Behar

I've chosen a small cozy hotel in the very old center of Stockholm and prefer to spend my evening in its bar with my laptop and a long Bloody Mary with lots of lime, drops of tabasco and coarsely ground black pepper, probably the best I've ever had. Far more important was that. A year or two later, we both had a change of status.

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Ban Ki-moon, who didn't stop solving puzzles for peace

Maxim Behar

The idea of the Treaty is to unite politicians and businesses, to work together for a better, more transparent, and ethical world, a place where both sides have equal roles and responsibilities. I know what is up with you businesspeople now.

Ethics 52
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Priceless Lessons by Maxim Behar: A Story with Former UN Secretary General Ban Ki-moon

Maxim Behar

The idea of the Treaty is to unite politicians and businesses, to work together for a better, more transparent, and ethical world, a place where both sides have equal roles and responsibilities. I know what is up with you businesspeople now.

Ethics 52
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Priceless Lessons by Maxim Behar: A Story with Prince Charles

Maxim Behar

James's Palace A story about princes and kings, ethical standards, gifts and surprises… In the modern world, events most often begin with a newly received email. One Sunday afternoon we wrote together the first in Bulgaria "Standard for Business Ethics". What could be better than presenting him our work on ethical business in Bulgaria.

Ethics 52