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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. For PR and Communications teams, analyzing audience sentiment towards your CEO can be vital for crisis detection and understanding brand perception.

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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. And [we tried] to figure out what we can do as a company to assist them through their grief.

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Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. Establish an internal management working group supported by the appropriate professional advisers as required.

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CIPR and IoD report highlights role of public relations in management

Wadds Inc.

A new report highlights the role of public relations in management for company directors. The Institute of Directors (IoD) and the Chartered Institute of Public Relations (CIPR) have published a guide to public relations for company directors to support planning, decision making, and crisis preparedness.

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What people think vs. What people think about

Onclusive

The key to public perception, public affairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. That was recently demonstrated by Gregory J.

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The Different Types of Public Relations: A Complete Guide

Stern + Associates

To find success in such highly competitive markets as those we see today, businesses must establish, carry out, and surveil different forms of public relations strategies. That’s because it’s important to properly communicate to customers, investors, and other stakeholders why they should remain interested in the company.

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What You Can Do With a Public Relations Degree

5W PR

PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. Corporate communications manager In corporate settings, communications managers oversee internal and external communication initiatives.