Company Corporate Film Print 
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2018
Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. In addition to crafting one’s personal brand, long-form content also enhances the credibility of the executive and the company. Long-form content bolsters authority.
5W PR
AUGUST 27, 2018
A huge government bailout to keep GM in business earned the company the derisive moniker Government Motors… Quite a fall from the union darling and first choice of millions of “buy American” focused consumers. But the company failed to adjust to higher fuel prices and the new competition from smaller low-fare airlines.
MaccaPR
AUGUST 26, 2015
Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. When customers get this rare glimpse, they tend to feel more connected to the company.".
Polaris
JANUARY 17, 2015
The Mexican fast food chain hatched the idea last May with a series of original essays printed on its cups and bags. It’s a short film starring an animated scarecrow determined to find an alternative to unsustainable processed food manufactured by a fictional industrial giant called Crow Foods. The film clearly resonated with viewers.
Prohibition
JANUARY 6, 2023
inform audiences, promo film, personal connection, next company event. Paid advertising campaigns are a huge part of a brand’s strategy, creating extensive paid content to maximise everything from awareness, web traffic or sales directly from the company page. Better inform your audience.
Sword and the Script
OCTOBER 25, 2022
Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Broader remit, more engagement across the company.”. Broader remit.
Sword and the Script
OCTOBER 4, 2016
For example, as the SVP of a combined sales and marketing organization in a semiconductor business, he “helped lead a corporate turnaround” and reversed “declining market share, raising over $400 million in two successful equity offerings.”. Yet his career is more impressive for the results he’s earned rather than the titles he’d held.
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