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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

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Content Marketing: Chipotle Cultivates Thought with Celebrated Authors

Polaris

The Mexican fast food chain hatched the idea last May with a series of original essays printed on its cups and bags. It’s a short film starring an animated scarecrow determined to find an alternative to unsustainable processed food manufactured by a fictional industrial giant called Crow Foods. The film clearly resonated with viewers.

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The Art of the Comeback: How These Companies Returned to Prominence

5W PR

In print, Marvel planned some truly shocking storylines. The combination of print Renaissance and film success proved to be a resurrection for Marvel to rival that of any of its famous heroes. New artists, new direction, and new life in some of the most iconic characters in comics.

Company 87
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Why You Should Utilise Video Content as Part of Your PR Strategy

Prohibition

inform audiences, promo film, personal connection, next company event. Every PR campaign will have a number of objectives in mind, including print and online coverage discussing the campaign and a bit about the brand. Step by step guide to create a corporate video for your marketing needs. Better inform your audience.

Video 62
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. From print to digital. Additional duties. Comms more valued.

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Alpharetta a High-Tech Secret; Off Script #13: GSU EiR Bill Bradford

Sword and the Script

For example, as the SVP of a combined sales and marketing organization in a semiconductor business, he “helped lead a corporate turnaround” and reversed “declining market share, raising over $400 million in two successful equity offerings.”. Know a PR, marketing or sales leader with compelling ideas fit for print?