Company Content Marketing eBook Interviews 
PR 20/20
JANUARY 19, 2023
Does your company even have buyer personas established? If not, now’s the time to start—especially if you prefer streamlined content marketing efforts. Below we dive into buyer personas, the benefits, and how they can support your overall content marketing strategy. Email marketing. Influencer marketing.
Sword and the Script
MARCH 19, 2024
Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I The only way to do that is to get back to the fundamentals of marketing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sword and the Script
FEBRUARY 3, 2018
As the conversations around the marketing table often begin with, “At my last company we…”. However, if there’s one thing the internet did for marketing, it showed us how dramatically things can change – and that they are changing at increasingly faster pace. 1) Content marketers as librarians . “If
Onclusive
OCTOBER 3, 2017
The answers resoundingly revolved around a single strategy: creating unique, differentiated content. Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”.
PR 20/20
FEBRUARY 7, 2023
Read on to discover how content created with a buyer’s wants and needs in mind can benefit your content strategy and marketing goals. Understanding your buyer’s journey R esearch shows that 47% of buyers view 3–5 pieces of a company's content before talking with a sales representative.
Sword and the Script
JANUARY 8, 2019
A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog.
Polaris
NOVEMBER 25, 2014
Interview some of the people who weren’t so happy with your product or service to get a 360-degree perspective. This fictional company specializes in debt collection. Like many companies, Potter targets a wide customer base. He runs an accounting department at a small manufacturing company. What do buyer personas include?
Expert insights. Personalized for you.
78 
Let's personalize your content