Waxing UnLyrical

OCTOBER 22, 2010

A 236% increase in media mentions in 2009 over the previous two years combined; A total of 37,316 My Wellness ScoreCard completes, which were a 130% increase over the previous year; and A 72% increase in web traffic over the previous year with 207,048 web visitors. It’s pretty good. These fine folk did: Jan.

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

SEPTEMBER 28, 2010

Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. “The plan elements include press conferences and media phone interviews, call center recorded messages and call center reps, our Web site, and social media.&# These fine folk did: Jan.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. Why: Those of us who focus on PR and social media measurement often talk about how you can measure “everything&# on the web. The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

NOVEMBER 17, 2010

Additional resources: The Poynter Institute has a great article on writing for the web 7 ways to improve your writing… right now , from Copyblogger (bet you’ve already read this, right?) And if you look at my posts pre- and post-June 30, 2010, you’ll see the difference. But hey, it’s never too late to start, right?

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

JANUARY 23, 2011

A non-techie explanation of how web pages are secured , by Philip Sheldrake. You won’t believe it… by Steve Crescenzo. Why: It’s 1,406 words of hilarity. And frighteningly believable (sorry, Oprah junkies). Or, as Steve put it, OWCH. 1,724 words, but does it really feel like it? These fine folk did: Jan.

Blogging 47

Blogging Measurement Facebook Twitter 47

Waxing UnLyrical

AUGUST 22, 2010

Why: when social media “gurus&# – or any “gurus,&# for that matter – are self-deprecatingly stumbling over themselves all over the social Web, just point them to this. Anti-self-deprecation is the New Black , from Nanny Goats in Panties. You know why. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

DECEMBER 21, 2010

It really is a community. I think what delights me most about Amplify is that there really is a community sense to it. Ive only been active for a few weeks but find it is still a community that fosters interactions amongst a wide assortment of individuals who bring different backgrounds and experiences to share with one another.

Facebook 108

Facebook Twitter Blogging Social Media 108

Waxing UnLyrical

NOVEMBER 21, 2010

Beginners’ guide to web data and analytics: ten steps to love and success , from Avinash Kaushik’s Occam’s Razor. Suffice it to say that if you’re trying to make sense of web analytics, this is a great place for you to start. My letter to the C-Suite , by John Lovett over at Web Analytics Demystified.

Measurement 47

Measurement Analytics Conference Web 47

Waxing UnLyrical

NOVEMBER 18, 2010

Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Integrating media and web metrics : matching specific posts to web metrics (e.g., votes, comments, inbound links) and web analytics data (e.g. website visitors and sales leads) 3.

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

DECEMBER 12, 2010

It’s not that there’s been a lack of interesting posts in my Reader, or that I’ve seen on Twitter, Facebook or the web. .&# ) I’d been wondering what theme to give today’s weekly roundup. I just couldn’t see a theme to them all. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Writing 60

Writing Measurement Tourism Twitter 60

Waxing UnLyrical

DECEMBER 9, 2010

"Keep It Simple" On The Web! This post was mentioned on Twitter by Shonali Burke, SarahSkerik. SarahSkerik said: Online Videos 101: Keep It Simple, Stupid [link] #pr #socialmedia via @shonali: authored by @GreenLA2DC [.] These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Video 87

Video Facebook Twitter Viral 87

Waxing UnLyrical

DECEMBER 7, 2010

And now, with social media, we’re extending that quest to the social Web. Because they believe in the overall “goodness&# of that organization. It’s a name they feel comfortable being associated with. After all, who wants to do business with a company that has a “bad&# name? Or with a person whose reputation is dodgy?

Reputation 73

Reputation Measurement Social Media Tourism 73

Waxing UnLyrical

JANUARY 26, 2011

First, because I rarely use Twitter’s web interface, and second, because the minute I see a “promoted tweet,&# even if it’s on HootSuite, I pretty much tune it out. Cheers, Sheldon, community manager for Sysomos ([link] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" These fine folk did: Jan.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

SEPTEMBER 14, 2010

In this world of Web 2.0, is the death of PR: it has pushed forward the belief that anyone can do PR, that social media can be done with anyone with a Twitter account and who claims community. Bringing Open Community To Public Relations | Waxing UnLyrical says: November 22, 2010 at 5:01 am [.] Great post, Shonali.

Facebook 106

Facebook Twitter Education Industry 106