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Bringing Open Community To Public Relations

Waxing UnLyrical

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

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Judging A Blog Post By Its Cover

Waxing UnLyrical

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia.

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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. To capitalize on this effect, each web page should have an attractive meta-description tag, and landing pages should be "sticky" with both content and user-interface.

Google 101
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Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

Seth mentioned using web analytics, and acknowledged that correlating PR activities to offline business outcomes is more difficult. Jim is a total web analytics guru, and I’m stoked that he’s making time in his busy schedule for our chat. Oh, one other thing: my blog = my sandbox. I’m so glad you did!

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When #measurePR Became A Campfire

Waxing UnLyrical

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Mobify Given the huge uptake in mobile web use , you know by now that if your site isn’t optimized for mobile devices, you are likely missing out on opportunities left and right to connect with your audiences. I know its probably obvious because you blog here at WUL, Erica, but I am always amazed at how great your posts are.

Tools 99