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A Beginner’s Guide to Digital Media

5W PR

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. Podcasts, music streaming, and audiobooks transport people to sonic landscapes, weaving emotions and narratives through the magic of sound.

Media 78
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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. c) Donald Steel. If you are sceptical it’s not just me saying this.

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Podcasting 2.0 & Web 3.0 with Jennifer Navarrete on Growing Social Now

wiredPRworks

Looking for the future intersection of social media and podcasting? Get transported to the future today with Jennifer Navarrete, aka @epodcaster, and Barbara Rozgonyi, two Social Media Club chapter founders who met via Chris Heuer and Kristie Wells. About Growing Social Now. and web 3.0. epodcaster.

Web 119
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Consumers Want to Travel, Here are PR Strategies that Will Make Them Book The Trip

5W PR

Conduct surveys, analyze website data, and start tracking social media conversations to uncover their pain points, desires, and hidden travel dreams. Craft blog posts that weave captivating narratives, destination guides that go beyond the tourist traps, and videos that capture the soul of the destination’s offerings.

Travel 78
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How to Tap Into Culture for Travel PR Strategies

5W PR

These experiences not only create memorable moments but also generate shareable content for social media. Leveraging social media platforms Social media platforms are essential tools for culture-driven travel PR. User-generated content can also play a significant role in amplifying the cultural experience.

Travel 78
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Brand conversations during COVID-19

Stephen Waddington

Businesses in lockdown The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. It’s sharing a series of train driver cab rides on YouTube and its social media managers are reading for kids from books including Thomas the Tank Engine. It’s a great means of engaging customers during lockdown.

Brand 157
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Lockdown letter: Zoom fatigue, checking in with Maslow and future plans

Stephen Waddington

It turns out that video conference fatigue is a thing. Gianpiero Petriglieri, an associate professor at Insead, who explores sustainable learning and development in the workplace, and Marissa Shuffler, an associate professor at Clemson University, explained to the BBC Worklife why video conferencing is so exhausting.