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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

Tech giants show resilience With layoffs and economic pressures in recent times, big tech platforms like Google, Meta, Amazon, and Microsoft are showing a “toned down” approach to their Cannes Lions presence this year. AI technology is everywhere Many expect AI technology to dominate conversations at Cannes Lions this year (Yahoo!

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Top Adtech Conferences For PR Exposure

ImPRessions - Crenshaw Communications

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. Representatives from Google, NBCUniversal, Meta, MGM, Comcast and more were on hand to tackle pressing issues facing the industry right now.

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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. Both owned by Facebook, they’ll keep the monolith steady, despite its privacy scandals, for years to come. Be Helpful. Face it, embrace it, change is good!

Marketing 244
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Building brand authenticity in a world of distrust

Stephen Waddington

We’re only starting to understand the impact of technology platforms such as Google and Facebook on society. Privacy is set to become a critical for brands if it isn’t already.” Pillot de Chenecey suggests that brands builds trust through authenticity, transparency, respecting privacy, and demonstrating empathy.

Brand 109
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Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

With this awareness, it’s likely that most marketing professionals have noticed a marked increase in the number of ads appearing from prominent tech brands such as Amazon, Facebook, and Google. Several commercials are in current rotation promoting the community provided by Facebook Groups. It may seem random, but it isn’t.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. Adherence to privacy regulations.”.

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People Are Not Props – Christie Goodman

Ethical Voices

Everything we do is based on research and data and in concert with communities. I think one challenge is just making assumptions – assumptions about problems that we’re trying to solve, assumptions about people, and assumptions about communities, especially communities that are different than our own. It was virtual.

Ethics 79