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A Beginner’s Guide to Digital Media

5W PR

Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently. From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs. Stay informed about these evolving technologies.

Media 78
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Meltwater gamifies customer community. Content picks PR ethics. Trust but verify.

Analysis 151
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A Stern Strategy Guide to Mastodon 

Stern + Associates

The server acts like a forum (think: Facebook Group) and is where you will find your base or local community. Once your account is set up be sure to start following and engaging with people in your community and beyond. You can set your and adjust posts privacy at the time of writing it to your preference, but there are no DMs.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196
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All Kids Dumb Enough to Get Kicked-Out of Harvard

David PR Group

If you haven’t heard the story, a number of students who had been admitted to the school had connected on the Harvard College Class of 2021 Facebook group. Some kids then starting posting risqué memes and eventually created their own splinter Facebook group. Don’t hide behind privacy settings. Don’t try to 0ut5m@rt the system.

Privacy 66
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations.

Marketing 105
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LinkedIn Social Selling Training & Digital Marketing Workshop Debuts

wiredPRworks

LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Ensuring your brand tells a story to maintain connections and community. 3D MARKETING MAPS: COMPETING AND CONNECTING WITH COMMUNITIES. Design a customer-focused marketing plan that integrates directly to your customer's community.