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Was Away On A Mission Impossible?

ImPRessions - Crenshaw Communications

It’s about one of the key departments Korey oversaw – customer service – and its seemingly impossible standards. These days, customer relations is public relations, especially for high-growth DTC brands. You can tell a lot about a company by how it handles customer complaints. Most are even pretty good.

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Unpacking The Away PR Disaster

ImPRessions - Crenshaw Communications

It’s about one of the key departments Korey oversaw – customer service – and its seemingly impossible standards. These days, customer relations is public relations, especially for high-growth DTC brands. You can tell a lot about a company by how it handles customer complaints. Most are even pretty good.

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How To Grow Your Facebook Community

Waxing UnLyrical

They are a service business. One that could have a vibrant Facebook community, if they could just get to that point. Have a product, service, business that will make it more natural for people to find you as they are conducting searches. Remember that old saying, “Know your customer”?

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Managing the Aftermath of a Digital PR Crisis

5W PR

Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle. For retail brands, this might include special offers, new discounts, and a more proactive customer service process that shows customers they’re appreciated and important.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

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Making sense of modern public relations

Stephen Waddington

But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. Community management. Smart organisations recognise the potential of communities as a means of direct engagement with their publics. Automation and artificial intelligence will be next.

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What B2C Can Learn From B2B PR

ImPRessions - Crenshaw Communications

We’ve seen this in the rise of the CEO celebrity figures like Richard Branson or even the late Steve Jobs, but it works for other brands that have a differentiated business culture as well, from a retailer with a distinct mission like REI, whose #optoutside campaign was so successful, to huge brands like Disney.

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