Remove Community Remove Corporate Remove Customer Service Remove Retail
article thumbnail

Managing the Aftermath of a Digital PR Crisis

5W PR

It’s infinitely better to stand up and admit where things went wrong, either personally or corporately. Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle. That doesn’t mean pandering. Or it could be some or all of these.

Crisis 113
article thumbnail

How To Grow Your Facebook Community

Waxing UnLyrical

They are a service business. One that could have a vibrant Facebook community, if they could just get to that point. Have a product, service, business that will make it more natural for people to find you as they are conducting searches. How To Grow Your Facebook Community is a post from: Waxing UnLyrical.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What B2C Can Learn From B2B PR

ImPRessions - Crenshaw Communications

Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. The most compelling consumer PR programs leverage corporate culture, community commitment, and overall business practices.

B2C 120
article thumbnail

Does Too Much Technology Make Us Bored?

Waxing UnLyrical

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. Her voice said, “Sure,” but then she proceeded to make me feel as uncomfortable as I’ve ever felt in a retail outlet. Image by Emiichann (Own work) [Public domain], via Wikimedia Commons.

article thumbnail

Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

So, what I tell a lot of communicators that I talked with in the market is just ask them what’s important rather than try to sell them on a set of metrics before you even kind of got that initial buy-in. As an example. Or, if it’s in B2B, “How might some of these initiatives help drive a demand generation program?”

Media 202
article thumbnail

Relations with customers and prospects

PR Conversations

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Customer services.

Retail 40
article thumbnail

Relations with customers and prospects

PR Conversations

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Customer services.

Retail 40