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PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business.

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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. Trouble is, if you haven’t experienced a crisis you have no idea how exhausting it is when you start your plan.

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The journey from lockdown

Stephen Waddington

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. Two useful documents that help with scenario planning have been published this week: The Roadmap to Pandemic Resilience published by the Edmond J.

Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

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An AI in PR primer

Stephen Waddington

You can review the results in this document. It’s essential for reputation monitoring and crisis management. It’s a debate that’s taking place not in the media or PR industries, but among the computer and data science communities.

Journalists broadcast from San Bernardino suspects’ home

PR Daily

You’ve got documents laying all over the place; you’ve got shredded documents…You have passports, you’ve got driver’s licenses—now you have thousands of fingerprints all over inside this crime scene.”. The document seemed to have been left behind by the FBI.

Ethics 124

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

The legal community, and more specifically the in-house effect on law firms bear insight. I’d like to believe, PR agencies that specialized in crisis communications can identify here. The mistake the legal community has made over 10 years, is too much focus on the billable hour.

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name.

Preview of my PRSA Talk, "Hacking Public Relations"

Where the Fishermen Ain't

and “What can we learn from communities who have done so?” I believe that looking to open-source and hacker communities gives us the answer. There are at least five imperatives that drive the need for the public relations community to adopt these important precepts.

Public relations in 2018

Stephen Waddington

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. The conversation around ethics will inevitably get louder in 2018.

Event Marketing Is Back, Baby: Two Experiential Experts Examine The ‘Fearless Girl’ Campaign


The ultimate home run is when your ad becomes part of the fabric of your community. We invite people to use their own cameras to document what they’re doing and how it connects with our client’s brand, which they then post and share with thousands of friends.”. Crisis communications pros know that no corporate misdeed goes unexposed in this social media climate. You remember the 'Fearless Girl' statue that faced down the “Charging Bull” on Wall Street’s Bowling Green Plaza?

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