Community Creativity Enterprise Leadership 
ImPRessions - Crenshaw Communications
OCTOBER 30, 2019
For a larger brand, it can support a leadership position within a business category. That Forrester Wave can influence purchase of enterprise software for years. The experience of strangers in the same professional community can be as persuasive as that of experts. PR content offers depth, credibility.
PRSay
AUGUST 16, 2022
There are countless ways to give and motivate others to do so for the betterment of the communities where we live, work and play. While I discovered this platform during the height of COVID when creative solutions were needed for social impact initiatives, we continue to use it to host virtual 5Ks. Custom Ink.
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ImPRessions - Crenshaw Communications
MAY 22, 2017
Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Looking to buy enterprise software? Promoting leadership. The post 6 Ways To Use PR To Build Brand Marketing appeared first on Crenshaw Communications.
PR 20/20
SEPTEMBER 8, 2021
Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. AI is not some abstract thing you see in sci-fi movies.
PR 20/20
SEPTEMBER 8, 2021
Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. AI is not some abstract thing you see in sci-fi movies.
Sword and the Script
JANUARY 8, 2019
In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal. You might even have to begin with anonymous sources until the community gets comfortable.
Communications Conversations
MAY 1, 2015
I provide oversight for his accounts – for creative assets like header or profile images, among other things. That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities. How did you make that decision and what was involved (training, assistance, etc.)?
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