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Allegory report examines emerging corporate digital risk

Stephen Waddington

A report by Allegory sets out the urgent need for organisations to act on issues related to Corporate Digital Responsibility (CDR) and proposes a framework to support planning. I’ve been working with the team at Allegory to explore the issue of Corporate Digital Responsibility (CDR).

Corporate 141
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Building brand authenticity in a world of distrust

Stephen Waddington

Even the language that we’ve adopted to describe modern corporate communication has military overtones such as disintermediation, rebuttal, hyper targeting and media weaponisation. Hyper targeting and millions of variations of Facebook ads during the EU Referendum and US Election broke that premise,” said Pillot de Chenecey.

Brand 109
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Top Adtech Conferences For PR Exposure

ImPRessions - Crenshaw Communications

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. It’s where top execs and journalists come together to preview what the year may hold for the category. Check it out!

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? Facebook page ) and. Needless to say, that message was shared widely across Facebook. One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’"

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Six Social Media Secrets From Life Time and Noom’s Online Marketing Gurus

MaccaPR

Let’s admit it: we had a blast watching two of Minnesota’s most celebrated social media experts – Christina Milanowski , associate director of social media for Life Time and Aaron Komo, senior brand manager for social and community at Noom – reveal their predictions for digital marketing trends in this New Year. Just click here.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. 2017 also brought a reckoning of sorts for Facebook. The Losers. He called it a ”pretty crazy ” idea.

Airlines 180
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Best Practice When Using Video Across Different Social Media Channels

Prohibition

Facebook social channel, social platforms, facebook posts, relevant content Facebook is one of the top players in showcasing videos and increasingly users are using Facebook as its go-to for watching videos. ‘Native posting’ is the first thing to consider with Facebook. . The solution is captions.

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