Community Consumer Print Storytelling 
PRSay
JANUARY 8, 2019
As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results.
Cision
JUNE 12, 2017
Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. According to Ad Age , by 1940, there were 55 daytime serials, largely sponsored by nascent consumer packaged goods brands. Storytelling is the key.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PRSay
AUGUST 12, 2016
What is unique about my position is that I sit within the our Portland Newsroom – consisting of our PR, Social and Analytics team – so I work hand in hand with my PR leads, Social Strategists, Community Managers and Analytics lead. The traditional cadence of pitching stories to media has even evolved as well.
Stephen Waddington
JUNE 9, 2020
The entire series of events that occurred can be traced back to that initial press release, supported by ongoing authentic communication, a compelling story, a hero, a strong sense of purpose, and an emotional pull that resonated with much of the population. It has struggled to produce, distribute, and monetise during the pandemic.
MaccaPR
AUGUST 26, 2015
Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. When customers get this rare glimpse, they tend to feel more connected to the company.".
Sword and the Script
JUNE 18, 2019
I culled through the answers pulling out as many as possible that were fit for print and listed them below. 14) “I help communicate, promote, and sell new products or services to potential customers and other stakeholders.”. 22) “I am a storyteller and I look out for people.”. 22) “I am a storyteller and I look out for people.”.
Cision
NOVEMBER 30, 2016
By the early 2000s, the traditional media industry slipped on terms like “disruption” and “innovator’s dilemma” before they became as trendy as skinny jeans and bug-netted trucker hats here in the Bay Area startup community. According to research from Nielsen , consumer trust in earned media remains higher than both paid and owned sources.
Expert insights. Personalized for you.
163 
Let's personalize your content