Communications Conversations

MAY 20, 2020

During the pandemic, however, two new companies have emerged as powerful players in the brand journalism category. And, the names of these two companies might surprise you: Salesforce and Johnson & Johnson. Sure, they’re a relatively trendy company based in San Francisco. Let’s start with Salesforce.

Journalism 148

Journalism Brand Branding Interviews 148

Stern + Associates

FEBRUARY 2, 2023

A former senior NASA robotics researcher and Mars Exploration research engineer at the space agency’s storied Jet Propulsion Laboratory (JPL), co-founder of a trailblazing ed-tech company , and dean of the 10,000-student strong College of Engineering at The Ohio State University , Ayanna Howard, Ph.D. ,

Privacy 85

Privacy Engineering Pharmaceuticals Education 85

Cision

SEPTEMBER 3, 2015

While the report is far-ranging ( you can get it here ), in this post I want to share some observations about the role of influencers in the vaccine controversy that can help healthcare and pharmaceutical companies considering more closely aligning their brands with influencers: Some influencers reach a lot more than others, so choose carefully.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120

Waxing UnLyrical

MAY 13, 2019

Continuous customer feedback is the bedrock of innovation because companies that listen innovate. Regeneron Pharmaceuticals. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. These and more you can find in the right groups/communities.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Sword and the Script

JUNE 3, 2020

The feature “provides real-time notifications on significant news items on the companies you care about, powered by artificial intelligence,” according to an announcement. Let’s say you’re a software company with dozens of competitors in each of your markets globally. Nielsen reported that 5.8 in 2019, reaching a record $4.5

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company. 3) How about the flip side: What are some of the advantages?

Media Relations 69

Media Relations Media Insurance Insurance 69

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? At the heart of it, I am a communicator and an advocate. In my 25-year career.

Ethics 76

Ethics Government Pharmaceuticals Policies 76

Sword and the Script

SEPTEMBER 15, 2015

That was my question to a pharmaceutical sales rep in my MBA cohort a decade ago. His challenge as a sales rep for big pharma boiled down to teaching an already highly educated community. Telecom companies have been a battle for the “ last mile ” for more than a decade. Mobile: The Last Mile in Marketing .

Marketing 60

Marketing Pharmaceuticals Content Marketing Comparison 60

PR 20/20

NOVEMBER 30, 2022

Does your company target a variety of audiences across different industries? A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. This way, you can best target, communicate and serve up the most relevant content to each vertical. Is it your culture? Customer service?

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? The size of the firm didn’t seem to matter either.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Beyond PR

SEPTEMBER 14, 2016

However, I will attempt to provide a few topic areas that might be of particular interest to the Hispanic community – without being derivative — to help those of you who are just starting to target a more multicultural audience. Let’s face it, 57 million people account for $1.3 spending power, according to Nielsen – not a small number.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

PR Conversations

OCTOBER 27, 2023

Other publics also seek consequences from an organization that the organization might prefer not to provide—such as a pharmaceutical company producing an orphan drug that might cure a disease but is not profitable. Business interests wanted to restart the reactor, whereas environmental groups opposed restarting it.

Reputation 52

Reputation Social Media Internal International 52