PRSay

JANUARY 8, 2019

Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests.

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

NOVEMBER 28, 2017

In modern communications, we can now flip the model and use the information we have about our audiences (interests, demographics, geographies) to find suitable influencers that impact those audiences. How Can SMBs Measure Success? If it’s simply awareness, impressions are easy to measure.

Small Business 245

Small Business Media SMB Pitching 245

Beyond PR

MARCH 22, 2018

Just measure it in inches.” As a PR pro, after every communications campaign, you may often ask yourself — what was the impact of my efforts? Once you understand how media monitoring works, it’s important to consider how media monitoring can impact your communications efforts. ” — Andy Warhol.

Media 75

Media Radio Newspapers Print 75

Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. Both journalists and communication professionals tell stories. They must be truthful and factual. We have a lot in common.

Newspapers 120

Newspapers Journalism Pitching Report 120

Prakkypedia

NOVEMBER 5, 2017

A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business update, part breathless gossip. It also has six print editions a year. You can also subscribe to media email updates. Media Week.

Media 76

Media Journalism Radio Print 76

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Vuelio named this blog the best PR and communications blog in 2019. PR is a social science. It is an evolutionary rather than a revolutionary discipline. She always improves my work.

Government 103

Government Education Print Ethics 103

Maxim Behar

JANUARY 11, 2024

We are guests in this wonderful office of M3 Communications , Inc. Both the communications and industrial businesses are very competitive. Host: Transparency in communication, maybe briefly addressing communication within companies. I've often seen it less communication between people. Hello, how are you?

Leadership 59

Leadership Social Media Creativity Ethics 59

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. Kirsty: One of the buzzwords in comms at the moment is data-driven communications. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland.

Consumer 78

Consumer Measurement Local Data 78

Beyond PR

JUNE 8, 2016

Research, measurement, optimization and patience are key to success. Kavitha noted to up-and-coming journalists that interning at a print job is critical. You just have to start with print,” she said. The key is selecting someone who can serve as an extension of your communications team. Do you see any patterns in pickup?

Media Relations 40

Media Relations Media Journalism Print 40

Flatiron Communications

MAY 7, 2015

There is no shortage of pundits waxing on the subject of measurement in public relations. He didn’t forsake all legacy media however and offered props to the network morning shows: “TV is a different beast [than print]. The post Digital Video Or Die appeared first on Flatiron Communications LLC. Earned media (i.e.,

Video 28

Video Print Television Journalism 28

Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. The European Communication Monitor (ECM) is a rare example of excellence between communication theory and practice. 1 Visualisation in communication. But only 4.6%

Communications 115

Communications Publicity Survey Newspapers 115

Sword and the Script

DECEMBER 22, 2020

Some 67% of customers rely on email to communicate in the B2B space, but vendors are mucking up the channel with irrelevancy, according to a report. “Of Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020.

Survey 177

Survey Marketing B2B Study 177

Cision

MARCH 24, 2017

Jody joins the agency with an extensive background in communications. This is the great debate in PR: how do we measure what we do and prove its value? How do you help brands create communication that inspires action? The communication and PR industry is constantly evolving. How do analytics drive PR strategy?

Enterprise 227

Enterprise Agency Radio Fashion 227

PR Conversations

AUGUST 17, 2014

We see this almost everywhere that PR is discussed online (and often in print too). I’m not just concerned but in despair when I hear practitioners have rebranded the discredited AVE measure as something called PR Value! Are they familiar with conceptual frameworks that help improve communications?

Education 87

Education Training Policies Crisis Management 87

Cision

FEBRUARY 18, 2016

Without a strong relationship with your audience, you won’t be able to communicate effectively. We are sticklers for measuring all outcomes. Measurable. When we have failed, it is when we saw a clear communications strategy and were unable to have our clients espouse the same perspective. Good PR hinges on relationships.

Storytelling 120

Storytelling Local Video Measurement 120

Mark My Words

MAY 1, 2018

Influence is a tricky one to measure. We’re constantly told that newspapers are on life support; lucky to have made it this far but putting off the inevitable print apocalypse. If measured only in terms of circulation we might concur that a trip to a Swiss clinic is in order. Newspapers still matter.

Newspapers 60

Newspapers Media Measurement Print 60

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. It was a communication revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. Steve Earl and I captured many of these shifts in organisational communication in Brand Anarchy and Brand Vandals. Three decades on I’m less positive.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

SEPTEMBER 29, 2021

The New York Times printed the article in full. Practice includes research, planning, content, and measurement, in addition to media channels. Press releases are well understood in organisations and used as a general-purpose form of communication. The print edition went monthly in 2013, and bi-monthly in 2016.

Industry 153

Industry Publicity Agency Community 153

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. No matter why you’re reading this, these thirteen alphabetically listed terms should help you communicate across the divide. So let’s get started!

Content Marketing 111

Content Marketing Marketing Media SEO 111