Cision

APRIL 12, 2016

This is where communication comes handy. In general, communication teams collaborate with influencers, including journalists and bloggers, who can increase the value of their content by amplifying reach. How does communication help build an organic audience? Infographics work great for blogs, Facebook and Pinterest. .

Infographics 120

Infographics eBook Content Marketing Video 120

The Stalwart Blog

DECEMBER 18, 2015

A recent survey from MarketWired confirmed this shift and revealed some interesting insights: ▪ PR and marketing professionals are using an expanding range of content in their communications: blog posts (55%), photos (29%) and news releases (24%) were identified as the content used most frequently by respondents.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Shift Communications

JUNE 2, 2015

More recently infographics have been all the rage. The content changes but the marketing strategy rarely evolves – beyond the addition of new outposts, e.g.: “We’ll tweet it; we’ll post it to Facebook; we’ll upload it to (YouTube or Slideshare); we’ll post it to our LinkedIn page; and pin it on Pinterest!”. is totally appropriate.

Content Marketing 60

Content Marketing Strategy Marketing Pinterest 60

Shift Communications

FEBRUARY 23, 2015

Many of the communications systems of the digital age DO scale, such as email, instant messaging, text messages, and social media. Here’s a second bad pitch: Hi, I recently saw your site and thought I would show you an infographic about social media advertising. Part of the reason is also automation. Christopher S.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. When was the last time that you created an infographic? You have Twitter ads, Pinterest ads, LinkedIn ads, and so on and so forth. [00:09:44]

Facebook 116

Facebook Video Brand Branding 116

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. In my experience, employees from Communications department spend their lives performing the following functions: 1. Communicators turn senior managers into thought leaders.

Infographics 63

Infographics Corporate Policies Reputation 63

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Only 13% of ‘online’ adult males use #Pinterest. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. John Haydon – @johnhaydon. pic.twitter.com/UyR4Y1oSff.

Social Media 120

Social Media Twitter Media Nonprofit 120

Communications Conversations

OCTOBER 16, 2017

crew, hits Instagram, Facebook, Pinterest, Snapchat, SlideShare and other channels. Everyone can see that the boundaries between media relations/publicity, social media marketing, event/experiential, inbound/lead generation and corporate communications have blurred beyond recognition.

Agency 113

Agency SEO Social Media Pinterest 113

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Beyond PR

AUGUST 4, 2016

PR Newswire and Cision’s communications and content teams have partnered up to bring you 105 tips for some of our favorite social media channels for brands. Don’t hesitate to remind your Twitter followers you’re also on Pinterest (and vice versa). Keep your audience engaged with a Pinterest board contest! Let everyone know.

Social Media 40

Social Media Pinterest Media Marketing 40

Communications Conversations

APRIL 4, 2016

They include infographics. Actually, it looks a lot like a Pinterest or Instagram page. News releases are inherently and historically text-driven (again, reference Google doc news release above). Blog posts, on the other hand, tend to be more visual. They include big visuals of people and and products. They include embedded videos.

Corporate 60

Corporate Strategy Pinterest Web 60

PR 20/20

MAY 23, 2017

The Social Strata blog is brought to you by the creators of la , a platform that enables community engagement. Check these out: Pinterest ( @Pinterest ): Hey, it’s not all recipes and wedding ideas. The blog is authored by the VP of marketing technology at Shift Communications ( @SHIFTComm ), Christopher Penn.

Resources 53

Resources Marketing SEO Engineering 53

MaccaPR

JUNE 23, 2015

Public relations professionals may be expert at media relations, key messaging and corporate communic ations, but few of us are great graphic artists. Yet with Instagram, Pinterest and other social media channels hungry for visual content, the ability to develop engaging imagery has become an essential skill for marketers and PR pros.

Social Media 48

Social Media Media Infographics Instagram 48

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Being able to demonstrate that you can work in the communications department or on an account team and be a contributor on day one is a huge plus for prospective employers.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. All three disciplines — publicity (earned media), owned media and UGC — healthfully co-exist in today’s marketing communications ecosystem. Jay-Z On Stage at the Tidal Launch Event.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Swift’s online communication truly feels like a dialogue with fans. Source: Billboard ). Lessons #8 - Let Others Celebrate Your Brand.

Social Media 48

Social Media Marketing Media YouTube 48

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

The Proactive Report

AUGUST 5, 2016

And this way, the PR industry becomes a partner in communicating truthful and factual information.” Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. Infographics are liked and shared on social media 3X more than other any other type of content.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr.

Trends 100

Trends Media SEO Analytics 100

Waxing UnLyrical

MARCH 26, 2014

If you are looking to add just a few words over a picture to make it “Pinterest friendly,” you should stick to the basic program Paint, which is usually already on your computer (Mac users, use Preview). Pinterest-friendly images. I’ve had many bloggers request a Pinterest-friendly image when I write a guest post. Screenshot.

Web 77

Web Pinterest Creativity Print 77