article thumbnail

The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Facebook relies on Wikipedia.

Wikipedia 101
article thumbnail

Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Corporate reputation, and therefore, business growth are increasingly impacted by a company’s ESG score.

Corporate 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Parkinson’s Law & The Law of Triviality (Bike Shed Effect)

Doctor Spin

This bias might have serious implications for internal communications. As PR professionals, we must observe “Communication Discipline.” Next on the agenda was a seemingly minor item: constructing a bike shed for the plant’s employees. It provides insight into internal communications in complex organisations. In Wikipedia.

article thumbnail

On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Here are four of them.

article thumbnail

Time for communicators to help manage Employer Brand social channels

Communications Conversations

” According to Wikipedia, an “Employer brand” is the reputation of an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers. It’s time for communicators to step in and help manage these Employer Brands.

article thumbnail

Internet Defamation: How Executives Can Handle Disparaging Online Content

Melissa Agnes

Business leaders – especially those very visible in the public and online – are easy targets for disgruntled customers, former employees and ex-business partners, among others, whether on Facebook, Twitter, other popular websites or blogs. To illustrate this, I wanted to use the example of two unique websites, Ripoff Report and Wikipedia.

Wikipedia 210
article thumbnail

This Week in PR Ethics (11/10/22): Virtue – Twitter, Bruins and Misconduct

Ethical Voices

Communications and Ethics professionals were hit very hard. The New York Times reported that Twitter’s communications department “was almost entirely laid off,” while Bloomberg reporter Kurt Wagner tweeted that the PR team “is down to just two people after layoffs.” ” .

Ethics 78