Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. One of these principles explicitly states that “AVEs are not the value of communications.”.

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Onclusive

APRIL 8, 2020

Especially during trying economic times such as what we’re experiencing now with the unfolding COVID-19 pandemic, communications teams must be able to demonstrate their impact in terms that matter to their businesses versus continuing to rely on outdated proxy metrics that may actually erode their credibility. Who is my target audience?

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Shift Communications

FEBRUARY 20, 2019

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? Don’t just perform traditional PR, use data-driven PR !

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Trends Industry Wikipedia How To 142

Shift Communications

DECEMBER 9, 2014

Certainly, you can look downfunnel and see how many closed deals you’re getting in your sales CRM, but if your website is broken or your retail staff are surly, you may not see the results you want no matter how good your PR is. Analytics Data-Driven PR Marketing Marketing Technology Metrics Strategy Tools' Christopher S.

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Measurement Data-Driven PR How To Exercises 161

Shift Communications

OCTOBER 15, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. The post Getting Your PR Measurement Program in Shape for 2016 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Shift Communications

OCTOBER 26, 2017

SHIFT Communications and NATIONAL Public Relations sent a team of three to the Boston CDO Strategy Summit to learn and share data-driven experiences. What’s on the minds of Chief Data Officers as we talked for two days about key issues in data? The CDO knows where all the data is and how it’s being used.

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Shift Communications

OCTOBER 14, 2015

Thinking about our data-driven PR world, and while reflecting on The Hunger Games, I wanted to share key takeaways and lessons learned from the bold fictional characters: Develop relationships and network. Seek and create resources for yourself and your team. Ask for help when you need it. Are you a good writer?

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Data-Driven PR Film Ethics Resources 60

Shift Communications

JULY 19, 2017

s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. 1 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., Emily Mong.

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Case Study Crisis Management Crisis Study 118

Waxing UnLyrical

JULY 18, 2016

Are You Making PR Measurement Mistakes? Why: “With so many audiences, communication channels and types of messaging, proving the impact of public relations may seem impossible, but all you need is the right measurement strategy and the will to adapt to these changes,” writes Katie Gaab for Cision. ” 3.

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Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. Why this roadblock shows up?

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Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Shift Communications

JANUARY 2, 2017

We must become proficient in tagging audiences, retargeting and remarketing, email marketing, one-to-one communication in social media, and working with very specific audiences so that our message has the most impact for the effort and resources available to us. Dark Social and Influence. Which future will you be part of?

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Trends Publicity Analytics Software 83

Shift Communications

JANUARY 25, 2016

One thing that every data-driven communications professional needs to understand: our models are not reality; they are a separate entity. This was when Sheridan and his business partners decided to start a business blog where they would become a resource for customers and potential customers. Savannah Whitman.

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Shift Communications

FEBRUARY 22, 2016

To defeat obfuscation , we search for additional data. What data is a crafty politician hiding? Services like Kaggle Datasets and Data.gov provide rich resources for us to supplement the data we’ve been given with additional context. Once we do, the secrets of data will be ours. Interference.

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Shift Communications

FEBRUARY 13, 2017

It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. Let’s look at the video communications funnel today. The Old Way. Video Metrics.

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Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. So, I became a “10x” resource. A 10x resource is considered a T-Shaped person. Now you need a team to work harder, better, faster, and stronger. You need a 10x Marketer.

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Data-Driven PR Marketing How To Engineering 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. So, I became a “10x” resource. A 10x resource is considered a T-Shaped person. Now you need a team to work harder, better, faster, and stronger. You need a 10x Marketer.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

5W PR

JUNE 6, 2022

With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. One of the most important public relations elements is communicating with media outlets as well as journalists. Remote Work.

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Shift Communications

APRIL 23, 2015

One of the more enjoyable elements of being an executive in communications today is that my work brings me into contact with a wide variety of individuals. Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role.

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Shift Communications

JULY 28, 2017

All outbound communications, including paid media, should align with your overall crisis messaging strategy. Depending on time resources and budget constraints, your exact targeting will vary. Crisis communications is not an area where you want to “set it and forget it.” If, like G.W., We’d encourage G.W. s vegan donut shop.

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Case Study Crisis Study Strategy 92

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. This includes the evolution of the traditional infographic.

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Infographics Analytics Data-Driven PR Data 68

Shift Communications

OCTOBER 2, 2017

To execute predictive analytics efficiently and effectively, we need three classes of people in our organizations: Developers, to access the data and APIs that provide our data. Data scientists, to build predictive models from our data. Very few organizations have the resources and capabilities to hire all three classes.

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Analytics Data-Driven PR Software Enterprise 112

Shift Communications

OCTOBER 31, 2016

Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights.

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Analytics Data Analysis Technology 60