Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Onclusive

APRIL 8, 2020

But in order to get the credit you deserve and the resources you need as a PR professional, you have to make one key shift. We’ll be sharing our blueprint for shifting to data-driven PR and communications measurement with you every week during the month of April.

Data-Driven PR 195

Data-Driven PR Exercises Measurement Data 195

Shift Communications

FEBRUARY 20, 2019

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Lisa Zanchi. Senior Marketing Strategist.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

DECEMBER 9, 2014

Certainly, you can look downfunnel and see how many closed deals you’re getting in your sales CRM, but if your website is broken or your retail staff are surly, you may not see the results you want no matter how good your PR is. Analytics Data-Driven PR Marketing Marketing Technology Metrics Strategy Tools'

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Shift Communications

OCTOBER 15, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. How can you showcase your current work in the best light and set the stage for an even more successful 2016? Tracking Key Indicators.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Barokas

AUGUST 8, 2017

But organizing data into digestible, interesting statistics not only incentivizes reporters to cover our clients, it also helps establish them as authorities in their respective industries. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Barokas

AUGUST 8, 2017

But organizing data into digestible, interesting statistics not only incentivizes reporters to cover our clients, it also helps establish them as authorities in their respective industries. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Shift Communications

OCTOBER 14, 2015

Thinking about our data-driven PR world, and while reflecting on The Hunger Games, I wanted to share key takeaways and lessons learned from the bold fictional characters: Develop relationships and network. Seek and create resources for yourself and your team. Ask for help when you need it.

Data-Driven PR 60

Data-Driven PR Film Ethics Resources 60

Waxing UnLyrical

JULY 18, 2016

Why: “While many marketers are dedicating substantial resources to adapt to mobile, measuring mobile marketing campaigns can challenge even sophisticated marketers,” writes CMO of CyberAlert, Bill Comcowich as he explains why “successful mobile measurement requires a different mindset.” ” 3.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Shift Communications

JULY 19, 2017

s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. As with real fires, if you deny the fire any one of these sources, you break the chain reaction that causes fire and it burns itself out.

Case Study 118

Case Study Crisis Management Crisis Study 118

Waxing UnLyrical

DECEMBER 7, 2015

Getting Your PR Measurement Program in Shape for 2016. That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. ” Yea baby!

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Shift Communications

OCTOBER 26, 2017

We will need to work with the CDO for data storage, processing, analysis, and delivery to stakeholders, especially in larger organizations. Strong collaboration with the CDO will make the implementation of these best practices easier than ever.

Strategy 109

Strategy Government Data Analysis 109

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Shift Communications

JANUARY 25, 2016

This was when Sheridan and his business partners decided to start a business blog where they would become a resource for customers and potential customers. Content marketing is no longer an untapped resource, and was far more effective during the inception of River Pool’s now famous blog.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

FEBRUARY 22, 2016

To defeat obfuscation , we search for additional data. What data is a crafty politician hiding? Services like Kaggle Datasets and Data.gov provide rich resources for us to supplement the data we’ve been given with additional context. What else could we find to complete our puzzle? Interference.

Data 60

Data Analytics Analysis Examples 60

Shift Communications

JANUARY 2, 2017

We must become proficient in tagging audiences, retargeting and remarketing, email marketing, one-to-one communication in social media, and working with very specific audiences so that our message has the most impact for the effort and resources available to us.

Trends 83

Trends Publicity Analytics Software 83

Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up? If you follow the right path, the results will prove itself.

Data 195

Data Communications Reputation Data-Driven PR 195

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. So, I became a “10x” resource. A 10x resource is considered a T-Shaped person. Now you need a team to work harder, better, faster, and stronger. You need a 10x Marketer.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. So, I became a “10x” resource. A 10x resource is considered a T-Shaped person. Now you need a team to work harder, better, faster, and stronger. You need a 10x Marketer.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

5W PR

JUNE 6, 2022

That’s why companies need to keep track of the right journalists and outlets because otherwise, they end up wasting their time and resources. The public relations industry has already started moving toward a more data-driven approach in terms of choosing strategies and creating campaigns.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

JULY 28, 2017

Depending on time resources and budget constraints, your exact targeting will vary. When we export the raw data from this graph and rank by eigenvector centrality, we see a few potential influencers that standout: Now that G.W. All outbound communications, including paid media, should align with your overall crisis messaging strategy.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

FEBRUARY 13, 2017

We do care how many video views we obtain, as well as completions, in the sense that if this number is zero, our video was a waste of time and resources. Video Metrics. We care about completions as well, especially for long-form videos. Did the audience stick around for the entire show, or did everyone leave after the first act?

Video 117

Video Measurement Communications How To 117

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Social : Without a doubt, social is a key element in anything digital today.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. USE IBM WATSON ANALYTICS FOR ADVANCED SOCIAL MEDIA INSIGHTS.

Infographics 68

Infographics Analytics Data-Driven PR Data 68

Shift Communications

OCTOBER 2, 2017

To execute predictive analytics efficiently and effectively, we need three classes of people in our organizations: Developers, to access the data and APIs that provide our data. Data scientists, to build predictive models from our data. Very few organizations have the resources and capabilities to hire all three classes.

Analytics 112

Analytics Data-Driven PR Software Enterprise 112

Shift Communications

OCTOBER 31, 2016

Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights.

Analytics 60

Analytics Data Analysis Technology 60