The Hoyt Organization

SEPTEMBER 8, 2023

As the PR industry’s worth grows, so do analytics and PR reporting technology. This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies. In Q4 and beyond, data-driven PR will become commonplace.

Trends 97

Trends Brand Branding Analytics 97

The Proactive Report

DECEMBER 27, 2017

Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions.

Trends 124

Trends Data-Driven PR Data System 124

Shift Communications

FEBRUARY 4, 2015

If you’re a security hardware provider, buying attitudes are changing internally at Fortune 500 companies and you need to understand how to reach and message to the CFO vs. the network admin. If you are a manufacturer, how are your internal systems keeping up with and tied to marketing demand?

B2B 60

B2B Data Data-Driven PR Enterprise 60

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

When I start discussing branded research possibilities with a client, their first inclination is to point to their own data. Most scaled B2B tech companies are sitting on a pile of interesting data. But, more often than not, internal data doesn’t work for B2B PR. This is natural. Focus on the findings instead.

B2B 147

B2B Data Retail Survey 147

Shift Communications

OCTOBER 15, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Check out our PR measurement tool. Unfortunately there is no silver bullet measurement tool. First let’s review what you can and should be doing today. Derek Lyons.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

AUGUST 8, 2016

If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation. Most PR professionals run into a serious problem every time we go to use Google Analytics in a sales presentation: We’re showing someone else’s data. For training videos and webinars.

Analytics 0

Analytics Google Data-Driven PR Training 0

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Emily Mong.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

APRIL 30, 2015

At SHIFT, we’ve taken our approach to data-driven PR and directly applied it to being a data-driven business. That may sound elementary; basic even – why wouldn’t you use data to make business decisions? Can’t wait to see where our data will take us next! So what does SHIFT do to avoid the pitfalls?

Agency 60

Agency How To Data-Driven PR Data 60

Shift Communications

AUGUST 25, 2017

The result is a comprehensive report of the most successful posts, calculated through quantitative and qualitative data. To test this process, we wanted to see what type of communications-related content resonates. Using SCALE, hundreds of links from sites such as PR Daily , Spin Sucks and AdAge were ingested and assessed.

Data 92

Data SEO Guidelines Advertising 92

5W PR

JUNE 6, 2022

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

NOVEMBER 15, 2017

You know what that means — PR planning is in full swing. PR planning is so valuable, especially from an internal operations standpoint. As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts. It’s nearing the end of Q4 and 2017 altogether. Natalie Townsend.

Data 95

Data eBook Strategy Pitching 95

Shift Communications

SEPTEMBER 25, 2017

If we have data which is poorly formed, broken, incompatible, etc. Novice data analysts often assume that a data source, especially an internal one or one from a bespoke source like Google Analytics™, is inherently clean. Treat all data as suspect until we’ve had a chance to inspect it for quality. Stay tuned!

Analytics 87

Analytics Engineering Data Reddit 87

Shift Communications

MAY 3, 2016

At SHIFT we run a daily blog and a weekly SHIFT Happens newsletter, which daily and weekly provide summary news from the front lines of PR and Marketing. We leverage a service called Voicestorm to engage internal ambassadors to learn and share industry news. Senior Vice President. Contact us today!

Technology 60

Technology Marketing eBook Training 60

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62