Blogging, Communications, Data-Driven PR and International

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys

Onclusive

MARCH 2, 2021

This is an industry-wide phenomenon and not simply limited to PR/Communications. In this blog, let’s explore the two biggest and heaviest cultural roadblocks (and the most common) on the path of data-driven journeys, specifically for PR/Communications, i.e., the earned media space.

Data

Data Communications Data-Driven PR Analytics

Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. One of these principles explicitly states that “AVEs are not the value of communications.” .

Data-Driven PR

Data-Driven PR Measurement Data Travel

Influencing business decisions to grow your PR budget & your team

Onclusive

APRIL 27, 2020

This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Empowering your marketing team, providing input into strategy, and influencing overall business decisions with unique PR data & insights.

Data-Driven PR

Data-Driven PR Measurement Data Report

Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. One of these principles explicitly states that “AVEs are not the value of communications.”.

Data-Driven PR

Data-Driven PR Measurement Data Travel

Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

SEPTEMBER 13, 2017

In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. Digital communications attracts and engages customers: What is the New PR? Think again.

Measurement

Measurement Data-Driven PR Survey Storytelling

{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

SEPTEMBER 18, 2017

However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” – or editorial calendars for publications. Let’s take the organic traffic from my personal blog as an example. What Would PR Do? Stay tuned! Christopher S.

Analytics

Analytics Data-Driven PR Data Software

Getting Your PR Measurement Program in Shape for 2016

Shift Communications

OCTOBER 15, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Not all content is made for the sake of awareness, but that doesn’t mean PR shouldn’t leverage it appropriately. Check out our PR measurement tool.

Measurement

Measurement Data-Driven PR Analytics Data

Owned Content: Calculating Success

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Daily blog posts demand large amounts of time and effort. To test this process, we wanted to see what type of communications-related content resonates.

Data

Data SEO Guidelines Advertising

Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Emily Mong.

Case Study

Case Study Crisis Management Crisis Study

How to Grow an Agency

Shift Communications

APRIL 30, 2015

At SHIFT, we’ve taken our approach to data-driven PR and directly applied it to being a data-driven business. That may sound elementary; basic even – why wouldn’t you use data to make business decisions? Can’t wait to see where our data will take us next! So what does SHIFT do to avoid the pitfalls?

Agency

Agency How To Data-Driven PR Data

Using Data In Your 2018 PR Planning Process

Shift Communications

NOVEMBER 15, 2017

You know what that means — PR planning is in full swing. PR planning is so valuable, especially from an internal operations standpoint. As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts. It’s nearing the end of Q4 and 2017 altogether. Natalie Townsend.

Data

Data eBook Strategy Pitching

Latest PR Trends

5W PR

JUNE 6, 2022

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas.

Trends

Trends Data SEO Consumer

{PR}edict: Predictive Analytics and the Future of PR, Part 4

Shift Communications

SEPTEMBER 25, 2017

In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. We used clean, compatible, well-chosen data and looked forward 365 days to see what future performance of my blog looked like. How might our predictions go awry? Stay tuned! Christopher S.

Analytics

Analytics Engineering Data Reddit

PR and the Marketing Technology Skills Gap

Shift Communications

MAY 3, 2016

At SHIFT we run a daily blog and a weekly SHIFT Happens newsletter, which daily and weekly provide summary news from the front lines of PR and Marketing. We leverage a service called Voicestorm to engage internal ambassadors to learn and share industry news. Senior Vice President. Contact us today!

Technology

Technology Marketing eBook Training

What is Tech PR? PR strategies that sell your tech brand

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy

Strategy Brand Branding Technology

Public Relations Today

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys

Getting Executive Buy-In on PR Metrics That Matter to Your Business

Trending Sources

Influencing business decisions to grow your PR budget & your team

Getting Executive Buy-In on PR Metrics That Matter to Your Business

Why CEOs Should Invest in PR Attribution and PR Measurement

{PR}edict: Predictive Analytics and the Future of PR, Part 3

Getting Your PR Measurement Program in Shape for 2016

Owned Content: Calculating Success

Crisis Management 101: Shark Week Case Study, Pt. 1

How to Grow an Agency

Using Data In Your 2018 PR Planning Process

Latest PR Trends

{PR}edict: Predictive Analytics and the Future of PR, Part 4

PR and the Marketing Technology Skills Gap

What is Tech PR? PR strategies that sell your tech brand

Stay Connected