Communications Data-Driven PR Events Pitching 
Onclusive
JUNE 9, 2021
Welcome back to our blog series about data-driven PR campaign planning! Your messaging and your story are the heart of your PR campaign. Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. Measure success.
ImPRessions - Crenshaw Communications
SEPTEMBER 7, 2018
Dos and don’ts for holiday media pitching. Your PR team may be determined to grab some visibility during a holiday season, but if the story doesn’t fit, don’t force it. The Christmas/Hanukkah time in particular is so cluttered that a marginal pitch that might slip through on another occasion will probably be tossed out.
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Shift Communications
SEPTEMBER 18, 2017
What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it? Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing.
Shift Communications
FEBRUARY 20, 2019
While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters.
Sword and the Script
DECEMBER 21, 2021
As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Data-driven PR.
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
For leading data management platform Lotame , for example, their data and third-party surveys are both important, and they often work together. Don’t make research a sales pitch. It’s important to develop research and data that speaks to core themes, messages and products. Focus on the findings instead.
Newsfile
JANUARY 30, 2024
For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.
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