Katie Paine's Measurement Blog

JANUARY 27, 2023

Based on all that experience—and, yes, some data, too—I’ve put together a list of the techniques and tactics that I think will make you a more effective communicator in 2023. Welcome to your new year of communicating. Unless you are leaking major news that impacts stock prices.) Make people laugh—and don’t be boring.

Communications 40

Communications Measurement Employee Course 40

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

APRIL 27, 2016

Some startups make the mistake of meeting with high-level tech publications or giving local media interviews before they’re ready. We often spend valuable time in a new engagement correcting facts based on careless or half-baked media interviews. It pays to wait until the strategy is in place and the product is perfect.

Local 120

Local Interviews Agency Technology 120

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Whatever credibility may be sacrificed, advertising supplants with creativity, duration, repetition and precise targeting. As well, each product or service has different needs. Others, like big consumer brands with very little innovation or news, rely on advertising to keep their names before the public.

Advertising 147

Advertising Advertising Pitching B2B 147

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. How does it feel to be the CEO & Chairman of the Board of M3 Communications Group now & how do you look back to your earlier days when you started as the Managing Editor at Standard Daily? It's really a merger.

B2B 52

B2B Communications Media Newspapers 52

Cision

DECEMBER 2, 2016

In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring. I didn’t even know that PR was a career option until I enrolled in Boston University’s College of Communication. How did you get your start in PR?

Film 120

Film Creativity Brand Branding 120

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

MaccaPR

OCTOBER 2, 2017

Rather than mere translation, I like to talk about transcreation – which means, you perform a creative transfer which takes a brand’s original marketing message that was tailored for a mostly white, middle class audience and inform it with the culture and values of another group of consumers. That’s a really bad idea.). trillion in 2017.

Insurance 74

Insurance Insurance Interviews Marketing 74

ImPRessions - Crenshaw Communications

JULY 18, 2017

A professional provider conducting a nationally projectable survey (typically 1000 respondents) produces the kind of results reporters need for news. Of course, the driving factor for an organization to conduct research should be something like getting to know their customers better, or using data to improve a product or service.

Survey 136

Survey How To Construction Data 136

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. It was a communication revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

PR 20/20

MAY 8, 2019

Some jobs will be lost, and new ones, some we can’t even fathom, will be created. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. new hires, promotions, financial news, awards, research reports, general news).

Agency 84

Agency Enterprise Technology Analytics 84

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. New Media New Tools New Audiences.

Communications 81

Communications How To Blogging Content Marketing 81

Ethical Voices

AUGUST 21, 2023

Firstly, I’ll tell you why we created it, and I think as everyone has been seeing so much news about AI recently, it really has hit the mainstream and I can tell you, having worked in AI for 10 years, I feel so vindicated, finally, everyone gets it and everyone sees the value, which is super exciting. What is that?

Agency 81

Agency Publicity Ethics Analysis 81

MaccaPR

MARCH 14, 2016

So our PR agency was delighted to host an event featuring former General Mills Chief Marketing Officer Mark Addicks (pictured above right), in partnership with the International Association of Business Communicators-Minnesota. By redefining the word ‘wholesome,’ consumers noticed the category again.

Brand 48

Brand Branding Advertising Advertising 48

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? I actually have a bunch of them. There’s Snow White and the Seven Dwarves, of course.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? This is not the case with posts where someone has been given a demo of a product. People, to my utter amazement, still spend money on these things.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

JANUARY 25, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.: It’s a marketplace for buying and selling handmade products.

Policies 86

Policies Twitter Facebook Writing 86