PRSay

DECEMBER 15, 2016

Here’s an argument for storytelling, if I’ve ever heard one: In a trial to determine whether the defendant, Johnson, was guilty of stabbing another man, Caldwell, to death in a barroom fight, it didn’t matter what evidence lawyers presented as much as how they presented it. Storytelling is a power tool of communication.

Chemicals 60

Chemicals Storytelling Construction Study 60

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. The Javits Center has 4,000-5,000 construction workers. I’ve been writing it every workday, and I’m still doing it a year later.

Crisis 86

Crisis Employee Trade Shows Local 86

Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. Both journalists and communication professionals tell stories. It’s all storytelling. Read closely what they write.

Newspapers 120

Newspapers Journalism Pitching Report 120

Solo PR Pro

APRIL 23, 2019

Dina Silver Pokedoff, APR, director of brand and communication for Saint-Gobain North America , advised that they seek deeper relationships that can grow and scale. Saint-Gobain North America views strategic partnerships as an opportunity for storytelling and establishing thought leadership in the sustainable building materials market.

Community 45

Community Publicity Construction Television 45

The Hoffman Agency

MARCH 20, 2017

Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. But that itself requires a delicate balance of push and pull. Not really. Know what the end goal is (i.e.,

Publicity 63

Publicity Construction Agency Advertising 63

PR Conversations

AUGUST 17, 2016

about public relations and communications. The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I think there are many aspects of psychology that apply to public relations and communication.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

about public relations and communications. The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I think there are many aspects of psychology that apply to public relations and communication.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

about public relations and communications. The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I think there are many aspects of psychology that apply to public relations and communication.

Publicity 40

Publicity Storytelling Study Journalism 40

Solo PR Pro

MAY 21, 2019

You can achieve the following four things with no money: Live your values as a leader Be inclusive with decision-making Put storytelling front and center – start by aligning stories that match your company’s values. Constantly remind them in a way that is constructive as a means to avoid negative situations to develop.

Leadership 55

Leadership Employee Airlines Construction 55

PRSay

FEBRUARY 6, 2024

Would you like to learn more tips for writing better stories and otherwise drawing readers in and moving them to act? If so, then please join PRSA and Ann Wylie at one of their 2024 writing classes You’ll learn to tell better stories, write better headlines — even write better, easier and faster.

Writing 195

Writing Insurance Insurance Construction 195

Shift Communications

JANUARY 23, 2017

Before we begin the pitch construction, we must understand what the broad story of our hypothesis is in three parts: why , what, and how. If we don’t have clear, audience-focused write-ups of the above why, what, and how, we need to stop to develop them. The Big Picture. Why is this hypothesis important to our intended audience?

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

PR Fuel

DECEMBER 7, 2021

A good way to make a press release impactful is to balance the storytelling side with factually focused writing. Keep reading to learn more about how to construct an impactful press release. A press release is a written communication that is distributed to members of the media. What is a Press Release?

Writing 100

Writing Construction Newspapers Storytelling 100

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. There is no wrong answer here so long as the system captures the information you need to write a complete report. Constructing your dashboards. But how can you write a story about numbers without getting bogged down by the mundanity of it all?

Report 52

Report How To Marketing Analytics 52

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Communications Conversations

MAY 13, 2015

She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. In class group projects and activities, Mallory is a respected leader and can be counted on to share constructive critique and help with fellow students. Jacqueline Laster.

Groups 60

Groups Internal International Conference 60