PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. “Take the politics out of it,” she said.

Social Media 119

Social Media Conference Media Corporate 119

Cision

JULY 20, 2015

Click here activate employees on social and facilitate word-of-mouth. ” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. Don’t just rely on customers to increase word-of-mouth.

Energy 120

Energy Viral Storytelling Community 120

Beyond PR

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Your Employees. Listening to your employees could come in the form of a monthly brainstorming session for your content. Maybe a “day in the field” video with your sales team?

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Sword and the Script

OCTOBER 20, 2015

Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. If you enjoyed this post, you might also like: Avoid the Noid: A Mascot that Became a PR Crisis Case Study.

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. Prohibition PR also provide value by training your employees and spokesperson for your brand.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. In most cases they don’t. But how do PR teams go about the task of tracking down, developing and sharing these genuine stories?

Storytelling 60

Storytelling Local Community Case Study 60

The Resolution Blog

JANUARY 8, 2018

Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. Check out these great case studies from a past AMEC event.

Tools 136

Tools Publicity Measurement SEO 136

Cision

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Case Study in Innovation Outside a Niche. Implement viral marketing tactics. Also take a tour of their websites and blogs. How did Movoto do it? The Verge.

How To 198

How To Real Estate Web Case Study 198

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees. Keep your employees and other stakeholders safe during a crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

AUGUST 26, 2015

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics.

Real Estate 57

Real Estate How To Web Case Study 57

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. Distribution is effected by web crawlers and search engines."

Communications 60

Communications Analysis Web Handbook 60

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. Among our faves: " 10 Proven Ways to Make Content Go Viral ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Buzzstream

MAY 25, 2021

Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter. Our most popular answer from respondents was to use long-form, report style content to execute link building campaigns.

Infographics 160

Infographics Data Blogging Mobile 160

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. A rude employee or even workplace misbehavior isn’t necessarily an existential threat for most companies. Empower employees.

Crisis 180

Crisis Airlines Brand Branding 180