Landis PR

DECEMBER 4, 2023

Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency. Like a match to a flame, human writers breathe life into brand voices. Can you imagine if we no longer tapped into this powerful network of human knowledge?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

PRSay

JANUARY 16, 2020

In today’s world, being prepared with a comprehensive crisis plan is no longer enough. In today’s world, being prepared with a comprehensive crisis plan is no longer enough. It’s now more crucial than ever to proactively assess vulnerabilities and create systems to intercept and neutralize issues before they become crises.

Reputation 180

Reputation Privacy Banking Ethics 180

PR in High Definition

JUNE 28, 2022

Some of my personal favourites include the gender-neutral shaving campaign from Harry’s and Flamingo, and Absolut Vodka’s out and open campaign. When done right, Pride Month can be a special time to uplift the actions your organisation is doing for the LGBTQ+ community all year round, contributing to an overall inclusive reputation.

Reputation 62

Reputation Community Training Consumer 62

Sword and the Script

MAY 28, 2019

That’s the backdrop for brands considering taking a public stand on a political position. Technology companies opposing (or supporting) the repeal of net neutrality, or an outdoor great marker supporting the environment are straightforward business cases for taking a position. Most of it is shouting, and there is very little listening.

Survey 124

Survey Brand Branding Analysis 124

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. Whatever you call it, reactive PR response can we a winning tactical play. PR wins from brand commandeering. Arby’s hits back with humor.

Brand 160

Brand Branding Viral Crisis Management 160

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. You’ll find my own prognostication at the very bottom.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Solo PR Pro

APRIL 17, 2018

In these highly charged times silence is no longer golden, as people engage in public discourse on a wide range of issues from societal to business. CEOs and brands are taking a stand on issues such as climate change, immigration, and gun control. We are already seeing brands, sometimes by necessity, becoming more active.

Publicity 45

Publicity Social Media Brand Branding 45

Presspage

NOVEMBER 13, 2017

No longer would they rely on journalists to publish their news – PR departments stepped past journalists to begin producing and disseminating brand journalism to the audiences that mattered most. With Google News, brands could now become legitimate providers of news. Why should you have your news included in Google News?

Google 94

Google Guidelines SEO Engineering 94

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Freedom of speech means we can say what we want if it’s truthful. Chris Lynch: It’s overwhelming to consumers and brands.

Report 225

Report Media Advertising Advertising 225

Communications Conversations

OCTOBER 25, 2018

Of the platform trends and evolution of them, the advent of pay-to-play for brands has probably been the most impactful and emphasized the need to demonstrate ROI. Like any other pay-for medium, if brands are putting dollars behind the effort, they need to see the return. You’re likely to see no fewer than 2.1

Social Media 89

Social Media Trends Media Instagram 89

Shift Communications

DECEMBER 14, 2015

This is a big deal, a major shift (pardon the on-brand pun) in how we look at influencers. We want to work with influencers who can generate effective results. We also see that influencers are struggling with content shock as much as brands are. What can we take away from this analysis? Not so fast. Christopher S.

Fashion 60

Fashion Analysis Analytics Social Media 60

NewsWhip

JULY 29, 2021

Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputation forecasting. Watch webinar.

Brand 78

Brand Branding Marketing Data 78

Sword and the Script

DECEMBER 14, 2021

B2B sales cycles are getting longer. B2B sales cycles are getting longer but incumbents have an advantage. More than half of respondents (52%) “said the buying cycle has gotten longer for new vendors – but just one in three (32%) “said it’s longer for existing vendors.”. Even we can admit – Twix are delicious.’”.

Marketing 102

Marketing Survey B2B Government 102

Waxing UnLyrical

NOVEMBER 18, 2010

Don’t collect the number of positive, negative, and neutral mentions of your brand in thousands of posts just because that’s what the monitoring tool was designed to do. Tracking sentiment around a brand and its competitors might be important for a product manager.

Measurement 80

Measurement Publicity Analysis Tools 80