Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week. television networks have created in 30 years.

YouTube 136

YouTube Training Video Survey 136

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Forty-one percent of people polled access news via Facebook each week, more than twice the usage of its nearest competitor—YouTube.

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Comparison Television Print Social Media 120

Cision

NOVEMBER 21, 2017

Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks.

How To 149

How To Social Media B2C Television 149

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. About Zignal Labs.

Television 60

Television Enterprise Media Analytics 60

Critical Mention

JANUARY 22, 2020

The additions of Facebook and YouTube as social sources in the Critical Mention platform. “I Critical Mention offers real-time media monitoring, intelligence and analytics for broadcast television, radio, online news and social media. Expanded content coverage across the globe. Record platform uptime.

Television 80

Television Radio Analytics YouTube 80

Beyond PR

MARCH 22, 2018

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Social Media – Twitter, Instagram, Facebook, YouTube, etc. Broadcast – television and radio.

Media 75

Media Radio Newspapers Print 75

Critical Mention

JULY 15, 2020

Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media.

Media 108

Media Radio Television Engineering 108

Shift Communications

JULY 25, 2016

You may scoff at the idea of Instagram models and YouTube video gamers but they have a most coveted asset: the trust of your client’s target audience. Targeting millennials and retaining their loyalty is crucial to many brands, yet millennials are the one of the hardest segments to market. Yes, we watch television but how?

Social Media 60

Social Media Media Television Print 60

Cision

SEPTEMBER 10, 2015

Approximately 60 percent of YouTube video viewers are not from the same country as the content creator , and as more countries expand internet usage, that proportion is certain to increase. Certain kinds of smart televisions can “overhear” conversations. Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

How To 106

How To Media Radio Print 106

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. In the past brands/companies controlled the message and that message could be strategically placed in the media. Staying consistent in the media is key.

Journalism 78

Journalism Social Media Radio Fashion 78

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. 13) Mike Stelzner.

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Brand Consistency, Authenticity and Loyalty. What’s your advice?

Report 225

Report Media Advertising Advertising 225