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8 common social media customer service pitfalls and how to avoid them

Agility PR Solutions

However, with the countless customer interactions happening on various social media platforms, it’s easy to stumble into common pitfalls that can harm your brand’s reputation.

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How to deliver stellar social media customer service (+ 3 examples)

Agility PR Solutions

Building a strong positive reputation for your brand is done through stellar customer service. Every brand that has ever existed has disappointed some people at one time or another. What customers really want in these situations is to be reassured that the company cares about them […].

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The Case for Customer Service Marketing: Social Media Marketing World Recap

Cision

(If you’re in an agency, leads are just new business and customer service is your account team.). I want to talk to you today about a topic that may turn you off of this post; customer service. Jay Baer: How to Use Customer Service to Turn People Into Brand Advocates. We all experience this.

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Guest Post: 4 Reasons #PR Pros Need Customer Service Skills

Deirdre Breakenridge

Public relations professionals are required to have many skills these days, from excellent writing to knowing how to read data or to be efficient. During my career, I have noticed that one particular skill is often overlooked when it comes to training new PR pros and that is customer service. Put your client first.

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How to tell a PR crisis from a mishap

Ronn Torossian

There is a difference between a brand or company making a simple customer-service blunder, a company having a vast communications crisis. Even the most minor customer service-related errors can turn into massive problems that get media and public attention. Each needs […]. Each needs […].

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The Power of Emerging AI Technology in PR- and How to Use It

Remote PR Jobs

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. It seems like every day, we hear about how AI is ‘revolutionizing’ various industries—and it can be intimidating.

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How to Build Consumer Relationships that Span Economic Uncertainties

5W PR

Economic uncertainties from the past still affect consumers’ spending habits and their loyalty to brands. Before and during turbulent times, building strong customer relationships is essential and should be based on trust, value, and resilience, not just transactions. Let the customers know that the brand is in this together with them.