Sword and the Script

APRIL 23, 2019

As the graphic nearby shows, there’s greater consensus around “differentiating the brand from the competition” while the rest of the answers trail off into the low double digits or less. Analysis: There’s been a real push in some circles of PR for brands to take a stand. Analysis: A 19% difference is a pretty wide gap.

Technology 130

Technology Study Communications Survey 130

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears.

Company 136

Company Interviews Reputation Privacy 136

PRSay

SEPTEMBER 22, 2016

Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? Employee communications practitioners, by their very definition, have a focused audience.

Ethics 60

Ethics Tourism Real Estate Privacy 60

PRSay

MARCH 29, 2018

The fact that virtually every university student and employee has their own cellphone and can create content themselves makes a college communicator’s role even more challenging. Communicators often cannot say much about sexual assault because of privacy constraints, which opens the issue to public criticism and confusion.

Education 74

Education Communications Privacy Construction 74

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 194

Writing Communications Marketing B2B 194

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. When enterprise-grade security is baked in, so are confidentiality and privacy. Scale is a strange thing, isn’t it.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. When enterprise-grade security is baked in, so are confidentiality and privacy. Scale is a strange thing, isn’t it.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Contently - Strategy

FEBRUARY 8, 2022

Almost 92 percent of companies with over 100 employees advertise with social media, which offers targeting so precise it often falls foul of regulators. AppsFlyer EMEA and LATAM general manager Gal Ekstein says data collection is critical, but brands also need to go further. ” Consumer awareness increases.

Advertising 138

Advertising Advertising Privacy Apparel 138

Sword and the Script

FEBRUARY 16, 2019

He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. By “advertisers” the report means big brands – think CPG – that spend a lot of money on marketing, including traditional Madison Avenue-style marketing.

Creativity 78

Creativity Study Survey Advertising 78

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

A strong social position may not be as useful for attracting new customers as it is for deepening existing relationships with employees, partners, and existing customers. No one welcomes a distraction, but most large brands are experienced and have the internal and external resources to manage a vigorous public debate.

Corporate 149

Corporate Policies Privacy Construction 149

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant.

Social Media 93

Social Media Marketing Media Creativity 93