ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

For B2B companies, this presents a massive PR opportunity. To meet media demand, B2B tech brands in particular can build out their own research assets. An asset that can earn branded media coverage is valuable — and that’s not all. Data-driven coverage can establish a brand as a category expert or leader.

B2B 147

B2B Data Retail Survey 147

Stephen Waddington

DECEMBER 11, 2019

Meeting the CIPR’s artificial intelligence maven Kerry Sheehan. We went on the create the AI in PR (abbreviated to AIinPR) panel thanks to the support of then President Sarah Waddington and CEO Alastair McCapra. As you’ll discover Kerry is driven and hugely enthusiastic. Kerry Sheehan and I first met in 2017.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

5W PR

JUNE 6, 2022

While the marketing and public relations departments used to operate separately in the past, these days they have to work together to ensure that the company is making unified promotional messages for the target audience and meeting its business goals. Consumer Focus. Personalized Content.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

OCTOBER 24, 2017

Creating memorable media experiences through product trial has long been a staple of public relations for food & beverage and related brands. While product trials and demos can whet an editor’s appetite for a story, recipes are rich content that can both maximize PR campaigns and drive measurable business results in multiple ways.

Content Marketing 74

Content Marketing Marketing Google Trends 74

Shift Communications

JULY 24, 2017

Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must. Brands that are too quick to pull the trigger – usually via social media – often get caught in a riptide of negative backlash. Luckily, G.W.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. In the internet of a decade ago, users experienced brands primarily through web browsers.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Social : Without a doubt, social is a key element in anything digital today.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

JULY 28, 2017

s crisis is one many brands hope for – one where he has the upper hand. did nothing wrong, yet his brand (and thus character) are being questioned. In this scenario, we’d recommend a brand awareness campaign promoting G.W.’s If your brand has a predefined crisis plan, it’s time to bring it off the shelf. Paid Media.

Case Study 92

Case Study Crisis Study Strategy 92

Beyond PR

MARCH 30, 2018

This recent story on Ragan sums it up well: “By taking advantage of massive quantities of data and using AI to draw insights on it, PR pros can now. An AI tool you could use to “meet” with a new client to get a sense of their needs, their narrative, their culture and other factors.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

NOVEMBER 12, 2015

More importantly, social media gives you a chance to get the image of your business out there in the world – the image that YOU want for the brand. Depending on the nature of the business, you may never even meet some of your best customers. Social media planning tools Buffer and Hootsuite both offer limited access for free accounts.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

More importantly, social media gives you a chance to get the image of your business out there in the world – the image that YOU want for the brand. Depending on the nature of the business, you may never even meet some of your best customers. Social media planning tools Buffer and Hootsuite both offer limited access for free accounts.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

More importantly, social media gives you a chance to get the image of your business out there in the world – the image that YOU want for the brand. Depending on the nature of the business, you may never even meet some of your best customers. Social media planning tools Buffer and Hootsuite both offer limited access for free accounts.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

MARCH 8, 2016

The results were national, brand defining coverage. . In our job as PR professionals, we need to ask a lot of questions, especially given the intricacies of our clients’ technologies. If there’s a chance to meet in person, jump on it! Genuine Curiosity. Suggest a Skype here and there.

Skype 60

Skype Creativity Education Construction 60

Shift Communications

JANUARY 25, 2016

Because of the effect of River Pools’ blog and other blogs like it, there is now more content to meet demand. However, this extreme example offers a takeaway that can be useful for smaller periods of time: acting on a system changes the system.

Content Marketing 60

Content Marketing System Google Data 60