Contently - Strategy

OCTOBER 25, 2023

Content at this juncture serves as an introductory touchpoint, educating anonymous visitors about the problem and positioning your brand as a trustworthy source of information. Content here should foster this budding curiosity and introduce your brand’s offerings.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

PR 20/20

JULY 11, 2017

For example, picture you just finalized an ebook. Promotional efforts to get that ebook out to your owned audiences include: Sending alert emails to your database when the new ebook is available. Also, if your ebook is evergreen, consider adding relevant topics to your content calendar to promote in months to come.

eBook 43

eBook How To Pinterest Examples 43

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. The goal is to keep visitors and customers coming back to the brand. It’s a gateway for generating natural inbound links as well as building outstanding content on a brand’s website. As consumers become more familiar with a brand, awareness increases. Improves brand reputation.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Branding, Social Media, Marketing, PR & Professional Coach. . Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest.

Communications 79

Communications Pinterest Reddit Radio 79

Shift Communications

JULY 20, 2015

We pride ourselves on our smart, dedicated, creative (and who can forget ballsy) culture. Jenny gives us insight into her role on the Creative Services team and offers advice for those looking for a glimpse into the SHIFT life. Anything creative! One of our greatest challenges is educating SHIFTers about our creative services.

Agency 60

Agency Creativity Infographics eBook 60

Public Relations Sydney

NOVEMBER 30, 2014

Do it yourself Taking your own images eliminates the need for acquiring permissions and allows you to be creative and take control of the final product. Consider taking photos that capture your business’ brand personality to create increased interest in your business.

Banking 85

Banking How To eBook Infographics 85

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. At the HUG, we brought together creative minds from all marketing disciplines and backgrounds to unlock the true value of results-driven ideas. 15 Free Infographic Templates in PowerPoint. How to Write an Ebook From Start to Finish.

Resources 40

Resources Marketing Pinterest eBook 40

Shift Communications

APRIL 2, 2015

It means it’s time to get creative. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Well, for one, I’ll point you to an eBook our VP of Marketing Tech, Chris Penn, did. There are certain cases where our clients simply don’t have any active, exciting news to share.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Cool infographics.

Real Estate 57

Real Estate How To Web Case Study 57

Beyond PR

MARCH 23, 2016

Words convey: Whether it’s an article covering new product features, an ebook about your industry’s latest trends, or a cute cat video, the first requirement of a great content experience is providing quality information that delivers on your headline’s promise.

Video 40

Video eBook Viral Infographics 40

Waxing UnLyrical

AUGUST 12, 2015

Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. At CommPRO we closely track enrollment at webinars with engagement in content and branded intellectual property (e.g. ebooks, whitepapers, etc.) The sales process is a creative one. Sharing metrics.

Radio 40

Radio Mobile Media Sports 40

Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. A tutorial you invested tons of hours recording can be converted into an ebook your customers can turn to over and over again. Each blog post could serve as a chapter for an “ultimate guide” ebook on the topic.

eBook 52

eBook Video YouTube Blogging 52

Contently - Strategy

NOVEMBER 1, 2023

Imagine you’ve just created an outstanding eBook that breaks down the hottest topic in your industry, and now you’re ready to roll out an entire digital content marketing strategy behind it. That fancy eBook may be packed full of insights, but not everyone you want to reach is going to take the time to read it.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52

PR 20/20

MAY 26, 2016

It might be time to re-evaluate your blog from top to bottom, and awaken a more stimulating, creative brand personality. Redefine your brand vision. The most loveable brands have a purpose that we as consumers love to love. With a defined purpose and strategy, your blog will become a direct reflection of your brand.

Blogging 51

Blogging Brand Branding How To 51