Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. In college, I majored in mass communication with a media studies concentration. I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies.

Content Marketing 111

Content Marketing Marketing SEO Video 111

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 158

Customer Service Social Media Marketing Media 158

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). We started down a path to renew our brand work over two years ago, which has been instrumental in changing the way we go to market by providing information on services we offer to satisfy a set of customer needs vs. telling customers what we do.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. Email marketing clearly deserves to be near the top of the list. I certainly was.

B2C 194

B2C Content Marketing Study Trends 194

Contently - Strategy

MAY 20, 2024

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly.

SEO 98

SEO Engineering Content Marketing Google 98

Shift Communications

OCTOBER 21, 2014

This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. The reminder?

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

MaccaPR

NOVEMBER 5, 2021

Major brands across America – from Spotify, Wells Fargo and Ikea to Chobani, Mayo Clinic and HBO – are embracing the power of content marketing. At the same time, many CMOs and Content Marketing Directors are also asking the same questions: where does content go from here, in 2022? It may not hit your mark.

Content Marketing 62

Content Marketing Marketing Employee LinkedIn 62

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Communications Conversations

JUNE 29, 2021

It’s become one of the most prevalent questions in the social media industry. Mostly because of article’s like Hootsuite’s recent post “How Often to Post to Social Media in 2021” You see, most of these “how often to post” articles always wind up with the same conclusion: you need to post A LOT.

Social Media 211

Social Media Media Survey LinkedIn 211

Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? Set the agenda. Play to their ego. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Contently - Strategy

APRIL 17, 2019

It sounds like an off-brand Dilbert that Xerox created in the ’90s to connect with Gen X. (It’s Growing your content marketing program across the org is just as much about efficiency as it is about expansion. Producing more content without clear goals or objectives isn’t an accomplishment.

Content Marketing 109

Content Marketing How To Marketing Banking 109

ReimaginePR

JULY 11, 2016

Do you ever wonder how great brands manage to post so much relevant, awesome content as often as they do? You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. content marketing strategy. The Truth About Content Marketing.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Contently - Strategy

AUGUST 19, 2020

Companies like WEGO Health , Health Union and Meroki are all great platforms that connect healthcare brands with advocates. Many advocates have developed sizable followings on social media. Health Union , an online health community of writers that also offers clinical trials services, is another good resource.

Healthcare 141

Healthcare Content Marketing Marketing Instagram 141

Remote PR Jobs

SEPTEMBER 25, 2023

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. And when it comes to your company's content strategy, how do they fit into the equation?

Media 100

Media Pinterest LinkedIn Case Study 100

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations. Try our services.

Media Relations 173

Media Relations Media Pitching Survey 173

Communications Conversations

JANUARY 20, 2022

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. I see 3 big reasons: 1 – Resources. These are your brand ambassadors.

Brand 113

Brand Branding LinkedIn Twitter 113

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Content fodder!

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Edit your media.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Contently - Strategy

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. It makes content accessible and helps audiences understand what you’re trying to convey. But marketers may be conflating conversational and agreeable, which is leading to blander stories that lack in-depth advice.

Study 145

Study Brand Branding B2B 145

Remote PR Jobs

SEPTEMBER 25, 2023

Journalists get a more well-rounded story and brands get earned media coverage. Through HARO, you or your brand can become the go-to source about a particular topic. You can also use the service to build rapport with journalists and strengthen brand reputation, with the possibility of growing quality backlinks.

How To 100

How To Media Pitching Reputation 100

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

5W PR

DECEMBER 24, 2020

Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility. That said: Why is digital PR important to your brand in 2021? Increase your Web Traffic.

Digital PR 88

Digital PR Brand Branding Engineering 88

Solo PR Pro

SEPTEMBER 25, 2018

We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were utilizing the tactic in client work. Content Marketing is a valuable tool in the communications arsenal. How does content marketing fit into that plan?

Content Marketing 62

Content Marketing Marketing Measurement Resources 62

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. For some, it conjures up imagery of “advertorials” and “sponsored content.” But, for the most part, brand journalism wins have been tough to come by. Many starts and stops.

Journalism 148

Journalism Brand Branding Interviews 148

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. In a digital world, use of social media is no longer optional. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Identify Your Goals for Growth on Social Media.

Social Media 52

Social Media Consumer Brand Branding 52

PR 20/20

SEPTEMBER 29, 2020

But, despite pent-up demand for applicable insights into AI for marketing, there were few voices or roadmaps to follow on the subject. So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Brands will need to become more human.

Case Study 92

Case Study Study Brand Branding 92

Onclusive

DECEMBER 28, 2021

As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution. How do you use data and measurement to inform and shape your earned media strategy? Using data and measurement for earned media strategy is a topic we’re always interested in exploring.

Industry 221

Industry Crisis Management Measurement Data 221

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. But owned media — blogs, tip sheets, case studies, webinars, etc. What are YOUR plans for content in 2016?

Infographics 100

Infographics Survey Content Marketing Marketing 100

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. 1) Content Requirements at Every Stage of the Sale.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Critical Mention

JUNE 10, 2020

In recent years, the way PR and communications pros communicate with the media has undergone rapid evolution. This was always important but it has become even more crucial in an era of fractured, niche media. Building relationships is the same…it’s the media itself that’s different.

Media 104

Media Pitching Trends Resources 104

Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Though a seasoned PR professional, I am also a serious advocate of content marketing. There’s a large body of work on these pages dedicated to content marketing. balance scales.”

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. But what actually happens to the article when it goes live?

Data 159

Data Media Software Viral 159

Cision

JUNE 2, 2015

“It’s difficult for someone to be truly committed to a brand unless they give money or time.” Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Brand voice is not just what you say, it’s how you say it.” Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

Tribe Builder Media

APRIL 28, 2019

Getting earned media exposure in top-tier publications is EXCITING! Having your brand or thought leadership featured in prominent media like Forbes, Entrepreneur Magazine or Fast Company is an incredible accomplishment. However, how you leverage that earned media exposure is what will really pay off.

Strategy 40

Strategy Brand Branding Media 40

Tribe Builder Media

APRIL 28, 2019

Getting earned media exposure in top-tier publications is EXCITING! Having your brand or thought leadership featured in prominent media like Forbes, Entrepreneur Magazine or Fast Company is an incredible accomplishment. However, how you leverage that earned media exposure is what will really pay off.

Strategy 40

Strategy Brand Branding Media 40