Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Crisis Management Social Media Crisis Media 118

Prohibition

DECEMBER 13, 2021

This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis.

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Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. This quote could not be any more true for crisis planning. What is a crisis?

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Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand Reputation Management is used to help build relationships with customers and increase sales conversions.

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Reputation Brand Branding SEO 62

Critical Mention

FEBRUARY 20, 2020

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Measure Your Reputation with Sentiment Analysis. Priscilla Osorio.

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Reputation Brand Branding Analytics 105

Prohibition

AUGUST 19, 2021

Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.

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Reputation Google Crisis Management Engineering 118

PRSay

JANUARY 16, 2020

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks. Controversial statements.

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Reputation Privacy Banking Ethics 182

Onclusive

SEPTEMBER 20, 2023

The competitor insights you gain are also like your starting point for putting your brand out there in a way that stands out from the rest while still fitting in with the way things are shaping up in the industry. Enabling you to elevate your brand’s positioning and effectiveness. What is competitive benchmarking?

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Analysis Crisis Management Tools Strategy 221

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. In some way or another, all organisations rely on reputation and awareness for success. Positive PR generates consumer interest.

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Prohibition

AUGUST 24, 2023

The food industry faces numerous challenges – brand awareness, customer retention and most importantly food safety. Food safety concerns can have a detrimental impact on businesses, leading to loss of reputation, customer trust, and even legal repercussions. Food PR agencies also play a critical role in crisis management.

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Prohibition

AUGUST 2, 2023

Influencer marketing has become an incredibly powerful tool for brands to reach their target audience. These individuals have the ability to sway consumer opinions and behaviours, making them a valuable asset for businesses looking to promote their products or services. Celebrity endorsements also help in creating brand awareness.

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Brand Branding Reputation Consumer 62

Buchanan PR

APRIL 17, 2024

It’s important for brands to have a pulse on their digital audiences, helping to generate an understanding of online public perception and engagement. Social Media Monitoring Social monitoring involves the systematic tracking of brand mentions, keywords, and relevant conversations across various social platforms.

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Social Media Trends Crisis Management Tools 102

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. The Scandal .

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Brand Branding Sports Crisis 148

Cision

DECEMBER 4, 2017

As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. Read on for three tips to turn a social media crisis into a PR win.

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ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. That’s empowering to regular consumers. It’s even worse when a brand ignores the context. So how can you avoid being cancelled?

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Construction Crisis Reputation Social Media 385

Solo PR Pro

AUGUST 14, 2018

Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). The infographic below highlights the importance of online reputation and the impact it can have on your brand. Social Listening.

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Reputation Infographics Crisis Management Local 79

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises.

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Technology Product Launch Crisis Management Case Study 78

Wadds Inc.

FEBRUARY 15, 2023

It’s a manual for the digital age, a guide to how companies and communicators can chart a path through the dangers of fake news, social media “outrage” and the declining trust that can undermine brands. No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022.

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Crisis Communications Crisis Management Analysis 98

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Think of the brands you deal with daily. Think of the brands you deal with daily. It has become the cornerstone of successful communication strategies.

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Crisis Airlines Crisis Communications Social Media 84

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Equilar spends 90% of our marketing and communications efforts on earned media.

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Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Generating brand awareness. PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. reputation—not through buying a full-page WSJ ad.” ~ David Chun, CEO & Founder, Equilar.

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

It’s true that the process can be time-consuming, and it deserves a thoughtful approach. A designated internal resource like a PR Manager or Communications Director will need to manage the agency, handle responses, course-correct, and communicate up the ranks on progress and outcomes. You need instant results.

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Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

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Strategy Brand Branding Technology 62

Prohibition

AUGUST 1, 2023

As the demand for vegan and vegetarian products continues to rise, so does the need for effective public relations (PR) strategies to promote these brands. By the end, you will understand how PR can help these brands amplify their reach and connect with their target audience.

Brand 62

Brand Branding Ethics Storytelling 62

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. Negative reviews can hurt your brand’s reputation and turn away potential customers. It gives you insights into customer concerns and perceptions about your brand.

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Policies Construction Reputation Privacy 94

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. With some exceptions, public relations is best used to build visibility and shape reputation over time. But PR’s popularity has given rise to some misconceptions. They all work together.

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Nonprofit Crisis Management Fashion Advertising 271

NewsWhip

MARCH 27, 2023

Reputation and branding are natural bedfellows, but it’s likely there will be even more collaboration in the years ahead. We’ve seen numerous examples of this recently, some of which are outlined in our recent crisis report.

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Data Crisis Corporate Crisis Management 148

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. It’s also essential to evaluate the agency’s communication style and approach.

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Agency Case Study How To Crisis 62

Flack's Revenge

OCTOBER 24, 2018

But they should come clean, and ‘fess up to problems when they occur, according to the basic tenets of crisis management. The far better approach to crisis management is to rip off that Band-Aid – admit your mistake, explain, apologize, and rectify. It is here that good old PR and crisis management can help.

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Crisis Management Crisis Employee Google 123

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess.

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Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. And it burns even worse given that Campbell’s is an iconic brand long associated with home and hearth. Make your values clear.

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Prohibition

AUGUST 29, 2023

With so many options available to consumers, it is crucial for businesses to stand out and attract attention. Firstly, it helps create brand awareness and generate excitement. Their endorsement and reviews can greatly impact consumer perception and generate interest. This is where food PR comes in.

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Product Launch Crisis Management Agency Social Media 62

Ethical Voices

DECEMBER 12, 2022

How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. And I also lead our annual Brands in Motion Research. We’re focusing on purpose-driven brands. Let’s talk about the 2022 Brands in Motion report.

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Ethics Brand Branding Internal 73

Reputation Us

FEBRUARY 17, 2022

Folgers may be an iconic American brand with a memorable jingle, but as far as their product goes, many people would not consider the cheap coffee to be the “best part of waking up.”. This month, the 172-year old brand publicly recognized its bad reputation with unapologetic pride. Brand is what YOU say about your organization.

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Reputation Crisis Communications Crisis Consumer 78

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Then, it’s time to get to work.

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Crisis Brand Branding Crisis Communications 120

5W PR

AUGUST 27, 2021

PR companies can handle all of the communication and promotion for a client, through paid, owned, and earned efforts, communicate with the press and the public, manage reputation and generate brand awareness. Reputation Management. Crisis Management. Media Relations and Outreach.

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Reputation Crisis Product Launch Crisis Management 88

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed.

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