Sword and the Script

JULY 2, 2016

Sometimes contrast is better than comparison because it advances our understanding of marketing and communication channels. Yet if a brand wants content to move online, there are three winning emotional combinations, writes Kerry Jones. Also see: Infographic: Navigating Facebook Organic Reach. * * *.

Marketing 64

Marketing Viral Survey Infographics 64

Cision

JUNE 9, 2017

Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). The post Infographic: Tangible Information Remains a Driver of IR Website Traffic from Wall Street appeared first on Cision.

Infographics 153

Infographics Comparison Study Retail 153

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. For B2B companies, earned media and branded content ranked as the most effective digital tactics. 20) Should brands take a stand? 12) The most effective digital marketing tactics.

Marketing 78

Marketing Publicity Survey Study 78

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Or, if there is no direct shopping story, offer up something less-expected like “10 Things to do instead of shopping on Black Friday” and weave in an appropriate brand mention. Or, find a meaningful way for a company to get involved with Giving Tuesday or Small Business Saturday. The clock is ticking!

Film 180

Film Small Business Pitching Comparison 180

Sword and the Script

JUNE 4, 2019

By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018. This entry stems from an article on CNBC that I just happened to catch: “Stacy Jones, CEO of marketing company Hollywood Branded, put the estimated value of all the buzz at $2.3

Software 100

Software Reddit Marketing Survey 100

Buzzstream

FEBRUARY 1, 2018

For example, some link types could be guest post, infographic, or resource page. You probably won’t need to test that in your email outreach, but you can test whether to name-drop a brand you’ve worked with before that you think your recipient may know. However, it behooves us to get even more detailed.

Data 67

Data How To Analysis Comparison 67

MaccaPR

OCTOBER 17, 2016

Determine a format that will work with your organization’s brand…and get to work! Pharmaceutical giant Eli Lilly incorporate its 136 page integrated report into a microsite that also houses videos, infographics and charts to tell its story, all communications tactics that are growing in popularity in corporate sustainability reports.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Waxing UnLyrical

MAY 5, 2011

Apple builds their own stores, with support and service that are all a part of that brand story and to quote Danny Brown, the genius bars are well… genius. My local Six Flags may be cheaper, even offer coupon deals but there is really no comparison to the Disneyworld experience. It’s part of the Disney brand DNA to exceed expectations.

Storytelling 66

Storytelling Publicity Comparison Local 66

Cision

JULY 26, 2016

At his recent “ How to Monitor Anything ” webinar with the Public Relations Society of America, Cision Canada’s content marketing and social media manager James Rubec showed brands how they can dive deeper using real-time media monitoring. Determine Impact from Share of Voice Comparisons. presidents: Hillary Clinton and Donald Trump.

Media 120

Media Viral Comparison Data 120