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Turning Prospects into Customers with a Robust Content Pipeline

Contently - Strategy

For today’s marketers, maintaining a comprehensive content pipeline isn’t just a strategy—it’s a mandate. As the foundation of effective content marketing, it serves the critical role of linking content initiatives to tangible sales outcomes.

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. million for their content marketing budgets in 2019, per Contently research. The second part explores tips and strategies marketers can use to stand out from their biggest competitors and create content that performs.

Financial 111
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Lesson 4: Finding New Opportunities with BuzzStream

Buzzstream

Are you trying to build your brand? While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. Think like a marketer and ask yourself, “What words would this person use to describe themselves?

Resources 103
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Social Sharing Fills Different Needs than Search; Unscripted Marketing

Sword and the Script

Sometimes contrast is better than comparison because it advances our understanding of marketing and communication channels. Search is a form of a question…which is why answering customer questions is a sound strategy for content marketing. Also see: Viral Marketing: The Hope, Hype and Helplessness .

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Infographic: Does Wall Street Require Issuers to Have an IR Website?

Cision

Since the day I marketed my first IR website in 2000, I’ve been a staunch evangelist for the product. It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE).

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Lesson 4: Finding New Opportunities with BuzzStream

Buzzstream

Are you trying to build your brand? While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. Think like a marketer and ask yourself, “What words would this person use to describe themselves?

article thumbnail

Lesson 4: Finding New Opportunities with BuzzStream

Buzzstream

Are you trying to build your brand? While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. Think like a marketer and ask yourself, “What words would this person use to describe themselves?