Buzzstream

MAY 25, 2021

This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns. Also be careful not to get caught up with this execution because of how cool the final product can be – if there is a simpler way to execute your idea and still get links, do it.

Infographics 160

Infographics Data Blogging Mobile 160

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ). b) and occasional PR Tech Briefing based on product demonstrations (quarterly); and.

Industry 91

Industry Media Technology Employee 91

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. The data is seen by some, like Rand Fishkin , as one of the few alternatives to the data that Google and Facebook collect for their own advertising products. How did it work?

Software 104

Software Analysis Data Tools 104

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stephen Waddington

JANUARY 17, 2019

The good news for practitioners is that each of the digital platforms provide self-service planning and management tools to help plan and manage campaigns. Brands bid against peers targeting the same behaviour, demographic or keywords. If a brand bids too much it will over pay for a campaign. Consider using lookalike profiles.

Media 103

Media How To Advertising Advertising 103

Buzzstream

AUGUST 13, 2018

Although there are now many other ways of measuring authority, that has led to wide support of this metric and it is often integrated into other products as a quick way to determine authority. Ahrefs has elected to remove the link value of a subdomains parent DR if it falls under the category of what they call “service root domains”.

Google 117

Google Measurement Advertising Advertising 117

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Focus everything for the news media on one shot, one image, one moment.”

Viral 88

Viral Marketing Guidelines Local 88

Buzzstream

MAY 16, 2024

Even with the very strict writer guidelines, the gates are still open to anyone, which makes it less likely to be very valuable, even if it’s a high-authority site. without nofollow, sponsored tags) is technically against Google’s guidelines and will be marked as spam. Do They Advertise the Price for a Post? So why waste the time?

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 198

Writing Communications Marketing B2B 198

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. Outdoor and transmit media typically tend to be advertising material (but not always).

Ethics 52

Ethics Communications Print Television 52

Contently - Strategy

JUNE 11, 2020

These sites live off of consistent search traffic, but they typically don’t connect to the news cycle. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

These sites live off of consistent search traffic, but they typically don’t connect to the news cycle. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59