Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands?

Fashion 120

Fashion Pitching Journalism Social Media 120

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. We create and market our own content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. We create and market our own content.

Film 60

Film Print Creativity Internal 60

Waxing UnLyrical

AUGUST 26, 2011

As I said in my remarks, long before I met Donna (who is IABC-accredited and a former IABC/DC Metro president, as I am), I bumped into her reputation. I couldn’t avoid it. Wherever I went, there it was. Kind of like a doppelgänger, but much, much nicer.

Film 91

Film Social Media Policies Community 91

PR Conversations

JULY 17, 2014

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Which real, historical or fictional person or brand would you like to give a reputation makeover? It’s not that she has a bad reputation, but it could do with a bit of a polish. No, not really. Nelly Benova. Peter Stanton. -

Real Estate 71

Real Estate Local Government Internal 71

PR Conversations

APRIL 24, 2018

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Which real, historical or fictional person or brand would you like to give a reputation makeover? Velasco also is an associate certified coach (ACC) by the International Coach Federation (ICF). This one is easy: Napoleon Bonaparte.

Journalism 79

Journalism Ethics Film Construction 79

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. Sponsors from Speedo to Ralph Lauren fell away from Lochte, as social media posters and journalists feasted on the crushed reputation of the 32-year-old Olympian.

Crisis 48

Crisis Airlines Reputation Corporate 48

PR Conversations

MARCH 15, 2016

Having to deal with internal corruption (similar to other professions, such as the legal one, or accounting firms and rating agencies). Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Which real, historical or fictional person or brand would you like to give a reputation makeover?

Newspapers 40

Newspapers Leadership Analytics Journalism 40

Mark My Words

AUGUST 2, 2021

His reputation for heavy drinking and rumoured drug-taking later saw him confess to Rolling Stone, ‘I spent years poisoning myself. It turned Depp into the mega-star of a blockbuster brand. It was a move international media law specialist Mark Stephens, of firm Howard Kennedy, describes as ‘self-immolation’.

Film 60

Film Reputation Writing Instagram 60

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation.

Digital PR 170

Digital PR Industry Strategy Film 170

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? I will offer that Canada as a country has good public relations, and a solid brand. That’s ego, I know; it’s something I’m working on. Whatever I’m doing at the time.

Energy 53

Energy Measurement Internal International 53

Cision

OCTOBER 31, 2016

It’s not a secret that LinkedIn is the premier job search platform, although its effectiveness to fill jobs is debatable (many studies demonstrate that networking and internal hiring are more useful for hiring than LinkedIn, although LinkedIn recruiting revenue intimates that a lot of hiring happens from LinkedIn as well). High praise.

LinkedIn 60

LinkedIn How To Mobile Course 60

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. Inflexibility, or what I call the ‘Brand Stasi’. Now, I would call this role as managing Brand Character.

Film 40

Film Creativity Newspapers Internal 40

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

2017 has seen its share of public relations hits and misses, and staying on the “hits” side of the ledger is linked with maintaining brand trust. Brands keep finding ways to do well by doing good. Other brands, like United Airlines, have worked to repair a loss of trust. Encourage internal authenticity first.

Brand 160

Brand Branding Film Internal 160

PR Conversations

OCTOBER 20, 2015

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications.

Conference 40

Conference Meeting Case Study Film 40

Mark My Words

JULY 14, 2022

The outgoing LA-based actor is now in the midst of directing and filming the high-minded Leonard Bernstein biopic “Maestro,” while enigmatic New Yorker Abedin has, for 25 years, been the keeper of secrets, optics and logistics for Clinton and trafficked in the policy-wonk world of Washington, DC.

Film 60

Film Reputation Policies Course 60

Buzzstream

MAY 25, 2021

This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns. Good internal linking : a blog post will often be within a larger blog which means that content is fairly easy for users (and search engines) to discover, meaning that they can be good for ranking purposes too.

Infographics 160

Infographics Data Blogging Mobile 160

ImPRessions - Crenshaw Communications

MAY 11, 2018

Cohen is under criminal investigation for improper business dealings, and Essential Consultants is the same LLC that disbursed the famous $130,000 payment to adult film star Stormy Daniels in October 2017. It’s particularly ill-chosen because Novartis isn’t a stranger to reputation problems.

Brand 136

Brand Branding Real Estate Policies 136