Remove Brand Remove Employee Remove Energy Remove Reputation
article thumbnail

5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. Brand trust isn’t discretionary. Research data offers a more objective view.

article thumbnail

LISTEN UP! How Listening Reveals and Strengthens Reputation

Reputation Us

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus. We say that brand is what you say about business.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lockdown lovehandles? Simon says, curb heuristic impulses and guard your reputation

PR in High Definition

It’s a way for our brains to save a bit of energy and to work more efficiently. Why do we reach for the same brand in the supermarket? That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation.

article thumbnail

LISTEN UP! How Listening Reveals Reputation

Reputation Us

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus. We say that brand is what you say about business.

article thumbnail

Lockdown lovehandles? Curb your heuristic impulses and guard your reputation

PR in High Definition

It’s a way for our brains to save a bit of energy and to work more efficiently. Why do we reach for the same brand in the supermarket? That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation.

article thumbnail

Sustainability Communications In a Changed Environment

Stern + Associates

Of course, having corporate values is a good part of your brand – but only when tied to action. Neither publicly pivoting away from sustainability nor going silent will be adequate, especially as much of the rest of the world has not seen the anti-ESG surge that we’ve seen in the United States.

article thumbnail

Is kind leadership an oxymoron?

PR in High Definition

It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. It’s a horrible experience to lead a round of redundancies or close a facility, but it’s possible to do it with kindness, treating employees with respect, as humans.