Remove Brand Remove Download Remove Print Remove Reputation
article thumbnail

How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. Publication authority, including its reputation and reach. ?

Consumer 370
article thumbnail

How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists.

Consumer 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

One of your brand’s most valuable resources is your reputation. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Media monitoring is a must-have for successful PR and communications professionals.

article thumbnail

Personal Versus Private in PR and Social Media

Cision

With the reveal of highly sensitive and supposedly ‘private’ emails, Twitter posts, direct instant messages via Facebook and Gmail, not to mention Instagram images and hashtags, reputations have been made and lost. Get more tips that will help you build your personal and company brands responsibly. The Digital Etiquette Imperative.

article thumbnail

What journalists need from PR pitches

Presspage

It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. If the image is to go into print, it needs to be at least 1MB. That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant.

article thumbnail

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Aligning a brand with a celebrity is the oldest type of influence marketing. 19 percent were piloting a program.

Marketing 239
article thumbnail

Is Your Brand Monitoring Missing Media Mentions?

Beyond PR

While these are the thoughts that come to mind when planning a much-needed trip, brands must deal with similar concerns when planning their next step. If your PR and marketing strategy is going to deliver results, you have to answer questions like: Who is talking about our brand? What trends are impacting our industry? Take action.

Brand 40