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Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

PRSA recently hosted a webinar in its Diverse Dialogues series to celebrate LGBTQ Pride Month. There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”. While there has been progress, companies need more LGBTQ leaders, she said.

Community 182
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How to Make your Messaging Stick

Onclusive

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. NEO Messaging applications for communications & PR pros. Know how well your messaging works.

How To 370
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Why B2B Tech Companies Need Public Relations to Stand Out in a Competitive Market

5W PR

Public relations (PR) offers a strategic method for enhancing brand visibility, establishing credibility, and driving business growth. With effective PR strategies, companies can enhance brand awareness, generate leads, stand out from competitors, manage crises, and attract investors. It also builds trust among potential customers.

B2B 78
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The Crisis Newsroom

Presspage

An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. However, not every crisis is predictable. A crisis is a point in time. It should not define the organization.

Crisis 78
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Why PR is so Important Within Cyber Tech to Efficiently Communicate an Organization’s Safety Contributions

5W PR

PR helps build and maintain a robust and trustworthy brand image. A robust PR strategy can manage public perception during a crisis and prevent reputational damage. Thought Leadership PR enables organizations to position themselves as industry leaders. Thought leadership can also influence industry standards and regulations.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195
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Understanding the purpose and contribution of the communications team to organizational success

Onclusive

In many organizations, a major fragmentation exists between executive leadership and the communications function. Communications is a major driver of corporate reputation—your biggest brand asset. During the month of January, we will be taking you through the highlights of this report.