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3 Comm Tech Features to Control Your Crisis Comms Narrative

Presspage

While few try to make mistakes deliberately, every company needs to anticipate a crisis. The good news is that with a few simple precautions, you can breeze through any crisis while keeping your relationship with investors and customers intact. What is crisis comms and why is it important? That’s the bad news.

Crisis 113
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The Importance of Crisis Planning for 2022

PRSay

We have experienced firsthand how a crisis can significantly and quickly impact business operations. Companies can prepare by evaluating the crisis process, team, tools and resources they have in place. Establishing a solid understanding of your key audiences makes it easier to meet them where they’re at during a crisis.

Crisis 197
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Top 7 Communication Resources

Critical Mention

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Though there are many wonderful resources out there, we’ve chosen to share a few of our favorites that we think could help you communicate throughout every phase in this unforeseen time.

Resources 136
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Responding to Fake News About Your Brand Online

5W PR

Therefore, it’s important for companies to have a plan in place to address and respond to fake news about their brands online. After all, responding to fake news about a brand online requires a proactive and strategic approach. Using Fact-Checking Resources There are many resources available online for fact-checking information.

Brand 88
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Social Media Crisis Management: PR Communication Stategy

5W PR

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value.

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7 brands experimenting with new social media marketing approaches during COVID-19

Communications Conversations

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. Especially given consumers are looking for brands to take leadership right now. Their resources are vast and deep.

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The 10 Most Important Digital Age Crisis Lessons

PRSay

As the context and speed in which crises unfold in the digital age shifts, so does the task of crisis preparedness. Every week we talk to some of the 750-plus organizations which use our In Case of Crisis mobile app. We also meet with many others who are considering how to best upgrade their issues and crisis responsiveness.

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