ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

So how can PR teams run top-notch calls with the brands and teams they support – whether external or within the same organization? A PR agency is typically brought on to do more than secure media coverage. Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar.

How To 156

How To Meeting Case Study Survey 156

PR in High Definition

APRIL 27, 2023

If something isn’t relevant to your offering or market share, don’t weigh in. But it’s important to remember that not every conversation is relevant to your company or brand. It could be revamping social media presence, company messaging, media training for spokespeople and so much more.

Case Study 62

Case Study Media Training Reputation Training 62

wiredPRworks

NOVEMBER 11, 2016

“Influencer marketing isn’t just for big brands. I'm looking to learn lots more at Influencer Marketing Days where I'll take everyone on a backstage tour of how to construct a strategic influencer marketing plan. Influencermarketing isn’t just for big brands. What do you need to know about #InfluencerMarketing?

How To 63

How To Brand Branding Local 63

PR for Anyone

AUGUST 26, 2021

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. Whose audience will engage and be interested and click through to learn about your product, service or brand? It’s s dicey question. They can be valuable IF you find the right one. It is an option. So, download that.

How To 234

How To Brand Branding Financial 234

PR for Anyone

DECEMBER 1, 2021

Also consider your brand. For a refresher on your brand, watch this video on How to Get Publicity with Branding. Remember, a brand is how you make people feel. You are being exposed to almost 10 million people. That was one of the biggest wows I’ve seen for virtual backgrounds. What do you represent? PR FOR ANYONE.

Interviews 130

Interviews Video Film Industry 130

PR for Anyone

JUNE 30, 2021

That being said, isn’t it worth it to have millions of people learn about your product service or brand? Imagine… MILLIONS of people learning about your product, service or brand. This is a huge month to be pitching the media. A month that we they’ve done a really good job of marketing that.

Pitching 130

Pitching Nonprofit Financial Insurance 130

PR for Anyone

APRIL 26, 2022

First and foremost, if you are a marketing or social media person, what does that mean? If you like this, if you’d like to start doing more of this, we have so much fun working with our clients, just elevating their mission and their brand. Having you pitch the media. So, what is the big news this week?

Twitter 130

Twitter Pitching Financial Video 130

PR for Anyone

SEPTEMBER 15, 2021

I could actually probably tie in a pitch to that because my brand is so aligned with pink and I could do a branding pitch about how to brand your business. And in my case it happens to be with the color. Start pitching the media and let me know all of your success stories. So I love this. See what you can pitch.

Pitching 130

Pitching Television System Local 130

PR for Anyone

MARCH 30, 2022

Advertising is something that we pay for and it’s us telling the world how great we are and advertising has a place in our marketing package that we do. So that’s why they call it earned media. So, advertising versus publicity…which one do you think is worth more? It’s actually publicity. But publicity is so great.

Advertising 130

Advertising Advertising Publicity YouTube 130

Prohibition

JANUARY 24, 2022

These events, if not managed properly, might have a detrimental impact on the company’s brand. Using the services of an agency is an excellent approach to safeguard and restore your company’s brand’s reputation and brand image. We offer communication spokesperson training support.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PR for Anyone

JULY 22, 2021

Addressing and solving what pains people is #1 in marketing. If you like this tip and you’d like to learn more about pitching and branding and messaging download our free blueprint at CaptivateandCashin.com/Blueprint. But if you want to position yourself as an industry expert, you do that by. You want to pitch around that.

Industry 130

Industry Pitching How To System 130

PR for Anyone

SEPTEMBER 8, 2021

If you like this tip and you’d like to learn more, please download our Blueprint at CaptivateandCashin.com/Blueprint and we’ll give you all kinds of tips on pitching the media, creating your brand feel, really positioning yourself as the expert that you are. So that is this week’s tip and I will see you all back here soon.

Television 221

Television Pitching Interviews Radio 221

PR for Anyone

NOVEMBER 4, 2021

We have examples of products, services, and brands so we cover the gamut of everyone and you can see how people have had success pitching the media. and then look at the success stories, and you’ll see so many different examples of how people got in the media and it’s all different kinds.

Examples 130

Examples Pitching YouTube Video 130

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. as an expert.

Media 130

Media Nonprofit Pitching Television 130

Barokas

JANUARY 7, 2019

And since this article is being read mostly by marketing executives and communications professionals, I’m willing to bet that many of you share in my drug of choice. Conduct extensive and ongoing media training to polish spokespeople and increase opportunities for coverage and speaking. Relaunch and revive the brand and website.

Case Study 60

Case Study Construction Exercises Media Training 60

PR for Anyone

MAY 18, 2022

By having all of that out there, you make it so much easier for the media to say “Yes!” Your marketing assistant can do it. You are the expert and you’re media ready. And you don’t need to hire an expensive PR firm. If you get all of your pieces in place, you can do it yourself.

YouTube 130

YouTube Video How To Pitching 130

PR for Anyone

SEPTEMBER 1, 2022

They’ve built a product, service or brand and now they are ready to be known. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here. The majority of my clients are established in their business.

Pitching 130

Pitching Video YouTube Viral 130

PR for Anyone

AUGUST 4, 2022

And start pitching the media because it will just elevate your brand. It’s somebody else telling the world how great you are. So this is why I want you to check out the Get PR Famous Formula. All the videos are on the YouTube channel. It will every elevate everything about you. So that is this week’s PR tip.

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

JULY 28, 2022

So when you’re talking about pitching the media and you’ve got a story, and there’s kind of really one core story, of your company or your product or your brand or whatever that is. But think of every piece of that, could be different stories that you could pitch various media outlets.

Pitching 130

Pitching Media YouTube Interviews 130

PR for Anyone

AUGUST 25, 2022

But think about that if you have a product, service or brand related to moving into a dorm room, moving in your first apartment. So take a step back and really think about back to school. What can you pitch? And you’ve got about thirty days in which to do this. I could go on and on. My brain just spins.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

JUNE 23, 2021

Is the branding consistent? If you like this tip, if you’d like to learn more about landing in the media or messaging or branding, go to CaptivateandCashIn.com/Blueprint and download your blueprint. If somebody were to find you on Twitter or Instagram, when they go to your website, do they know it’s the same person?

Industry 130

Industry Social Media Google Training 130

PR for Anyone

SEPTEMBER 21, 2021

If you like this tip and you’d like to learn more about pitching the media and just getting more visibility in general for your product, your service, or your brand go to www.CaptivateandCashIn.com/Blueprint , download that. So that is this week’s Free Publicity Friday PR Tip. There is no cost to do that at all.

Pitching 130

Pitching Television Media Interviews 130

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. And are you listening to what people are saying about your product, service or brand? Community Relations.

Publicity 225

Publicity Marketing YouTube Video 225

Solo PR Pro

NOVEMBER 17, 2015

It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets. Using a Survey for New Business – A Case Study. The full results of Kevin’s study can be found in more detail here.

Creativity 40

Creativity Public Affairs Policies Survey 40

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR for Anyone

APRIL 13, 2022

The global video market was valued at $39.61 93% of businesses gain new customers as a result of branded video content. To me, the biggest statistic that stands out in this is that 93% of businesses gain new customers as a result of branded video content. Over 500 million people watch Facebook videos every day. billion in 2018.

Video 130

Video Strategy YouTube Interviews 130

Cision

SEPTEMBER 14, 2015

Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. However, interviews can tank and hurt the brand if your executives and spokespeople aren’t properly prepared. Missed Brad’s webinar? Write bullets, not novels.

Interviews 120

Interviews How To Media Media Training 120

PR for Anyone

MAY 24, 2022

They aren’t used just for news anymore but have become a marketing tool. Once upon a time, yes, a press release meant something and only solid news stories were sent out. Nowadays, with the internet, anyone can send out a press release. And press releases are expensive. They cost anywhere from $500-$1000 to send out.

Pitching 130

Pitching Television Interviews YouTube 130

PR for Anyone

APRIL 6, 2022

One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates. I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search. Should they rent?

Pitching 130

Pitching Television Media Real Estate 130

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 168

Marketing Employee Content Marketing Training 168

ImPRessions - Crenshaw Communications

MAY 31, 2017

What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption.

Crisis 180

Crisis Airlines Brand Branding 180