Ronn Torossian

FEBRUARY 28, 2023

Brand collaborations can be a powerful marketing tool when executed correctly. Recently, Nike and Tiffany & Co unveiled that the brands would be releasing their first collaboration in March. Aside from the Air Force 1 Tiffany branded sneaker, consumers can […] The post When Brand Collabs Work and Why appeared first on.

Brand 195

Brand Branding Consumer Tools 195

NewsWhip

JUNE 9, 2023

To combat this challenge, brand analysis tools are becoming more frequently used as a means to obtain visibility into trends, garner customer insights, and more frequently monitor consumer sentiment to ensure that the brand is properly represented.

Analysis 60

Analysis Tools Brand Branding 60

ImPRessions - Crenshaw Communications

APRIL 13, 2022

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. As Joanna Seddon of Presciant brand consultancy puts it, “Purpose-drive brands are more successful (than others) in every way.”

Brand 296

Brand Branding How To Corporate 296

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. We’ve all seen how a CEO with a big brand can become the face of an organization.

Reputation 195

Reputation Corporate Brand Branding 195

Prowly

DECEMBER 6, 2023

Analyzing your brand sentiment is an extremely effective way to gauge public opinion about your brand, as well as create PR and marketing strategies. Sentiment analysis tools do just that – round up your brand mentions and analyze the sentiment behind them, doing the hard work so you can focus on the details.

Analysis 196

Analysis Tools Strategy Brand 196

Awario

FEBRUARY 28, 2021

Social media listening tools are designed to help you keep track of every brand mention and social conversation important to your business. We put together a list of 12 best tools for social listening to make sure you are in perfect sync with your market.

Social Media 158

Social Media Tools Brand Branding 158

Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.

Brand 62

Brand Branding How To SEO 62

Agility PR Solutions

MARCH 31, 2024

If used correctly, they can be an effective marketing tool. People are bombarded with information online through reels, tweets, and […] The post 9 ways micro-moments can positively impact your brand awareness strategy appeared first on Agility PR Solutions. These are micro-moments.

Strategy 103

Strategy Brand Branding Instagram 103

Agility PR Solutions

SEPTEMBER 13, 2023

Thanks to their versatility and reliability as effective marketing tools, animated video explainers have gained a ton of popularity over the past few years. However, different types […] The post 8 animation styles for making captivating explainer videos for your brand appeared first on Agility PR Solutions.

Video 188

Video Brand Branding Tools 188

ReimaginePR

NOVEMBER 13, 2020

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them. Don’t get me wrong. That’s okay.

Storytelling 296

Storytelling B2B Brand Branding 296

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow. Support your strategy with automated reporting.

Tools 370

Tools Report Comparison Media 370

Ronn Torossian

FEBRUARY 1, 2021

Besides being widely used for chat rooms, chat today is becoming recognized as the next powerful tool for marketers. The post Brand Engagement Through Chat Marketing appeared first on. When American humorist and the author referenced the internet and wrote, ”….transforming

Brand 195

Brand Branding Marketing Consumer 195

Agility PR Solutions

JANUARY 15, 2024

percent of marketing budgets in 2022 to marketing technology like media monitoring tools to track their online presence and mentions. Most businesses allocated 25.4 Media monitoring is an important practice for any business to move ahead in this diverse market.

Strategy 177

Strategy Brand Branding Media 177

Agility PR Solutions

MAY 18, 2022

Brand assets, such as fonts or color schemes, are parts of your brand that separate your business from another. If you don’t have a brand identity or you don’t have a way to create your assets quickly, you won’t be able to stay competitive. Why are brand assets […]. At least, that’s what they should do.

Tools 85

Tools Brand Branding Analysis 85

Agility PR Solutions

MAY 15, 2023

Thanks to the increasingly complex business environment, there’s no dearth of challenges for brands right from turbulent economy to growing customer expectations. In other words, […] The post 17 PR tools for robust brand promotion strategies, with features and pricing appeared first on Agility PR Solutions.

Tools 85

Tools Strategy Brand Branding 85

Agility PR Solutions

OCTOBER 29, 2023

In the dynamic world of business, community advocacy has emerged as a powerful tool for enhancing brand reputation. This approach, which involves actively promoting the interests of the community in which a business operates, can significantly bolster a brand’s image, visibility, and trustworthiness.

Community 115

Community Reputation Brand Branding 115

Onclusive

NOVEMBER 4, 2021

This week, we’re doing a deep dive into what PESTLE includes, and why using it in your communications strategy can help you and your brand win. PESTLE analysis is a tool that allows you to see and understand the macro environment of your organization or business from multiple perspectives. What is PESTLE analysis?

Analysis 370

Analysis Tools Policies Reputation 370

NewsWhip

MARCH 26, 2024

With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. With NewsWhip, brands can move from a delayed reaction based on hindsight to strategically acting with foresight.

Brand 78

Brand Branding Comparison Measurement 78

Agility PR Solutions

APRIL 1, 2024

Not surprisingly, knowledge of and experience with today’s tech tools makes a job applicant look very valuable, but that value makes finding those candidates all the more difficult.

Brand 98

Brand Branding Tools Report 98

Agility PR Solutions

APRIL 19, 2023

The emergence of new tools such as ChatGPT and alike that utilizes […] The post Consumer conversations and social influence for brand success appeared first on Agility PR Solutions.

Consumer 156

Consumer Brand Branding Tools 156

Prowly

MAY 28, 2020

Brand marketing is a business scope where keeping up with the times is crucial. Using outdated and expensive marketing tools, such as TV ads, results in low efficiency of promotional campaigns. The post How to Use Brand Apps as a Marketing Tool appeared first on Prowly Magazine.

Tools 118

Tools How To Brand Branding 118

Agility PR Solutions

MARCH 13, 2024

Tools like ChatGPT and its counterparts are revolutionizing how […] The post Mastering the cognitive revolution: How AI and brand strategy combine for business growth appeared first on Agility PR Solutions. The number concerned about AI in daily life has increased by 14 percentage points since December 2022.

Strategy 103

Strategy Brand Branding Tools 103

Prowly

MARCH 14, 2024

They’ve gone through decades of evolution, but even in 2024, press releases are an important medium for communicating news stories and making sure your client’s brand gets noticed. And the great information (and curse) is – now there are more tools than ever that allow PR pros to create and distribute press releases!

Tools 104

Tools Blogging Brand Branding 104

Agility PR Solutions

OCTOBER 29, 2023

When interest in the metaverse faded as AI marched to the top of priority lists in the new year, some thought that brand and retail marketers were abandoning previous plans to incorporate immersion as a next-gen tech tool, but not surprisingly it was just a slight detour to allow time for embracing AI more fully […] The post Brands and retailers (..)

Retail 108

Retail Brand Branding Tools 108

Agility PR Solutions

FEBRUARY 9, 2023

AI can help brands better understand their target audience and deliver personalized experiences. Artificial Intelligence is becoming increasingly crucial for businesses to gather customer data and insights in today’s digital age.

Tools 85

Tools Brand Branding How To 85

Awario

OCTOBER 5, 2021

Strangely enough, the focus on the actual use and benefits of the process remains narrow: in most cases, when people talk about social listening, they actually mean brand monitoring. Social listening is a buzzword these days, and it's being adopted by more and more businesses.

Tools 195

Tools Brand Branding 195

Agility PR Solutions

MAY 18, 2022

The post AI is the new power tool of customer experience—here’s how your brand can be a CX Champion appeared first on Agility PR Solutions. Customer experience (CX) champions gain better returns from their CX tech investments than competitors by managing CX through cross-functional teams, clearly defined workflows.

Tools 156

Tools Brand Branding Analytics 156

Agility PR Solutions

JANUARY 8, 2023

The post 5 ways to use social listening tools to enhance brand awareness appeared first on Agility PR Solutions. But they both want to know the answers to questions like: Where’s my intended audience hanging out? Who are they hanging out with? What are they […].

Tools 78

Tools Brand Branding Social Media 78

Prowly

DECEMBER 6, 2023

Analyzing your brand sentiment is an extremely effective way to gauge public opinion about your brand, as well as create PR and marketing strategies. Sentiment analysis tools do just that – round up your brand mentions and analyze the sentiment behind them, doing the hard work so you can focus on the details.

Analysis 104

Analysis Tools Strategy Brand 104

Wadds Inc.

NOVEMBER 15, 2023

Purposeful Brands tells the story of a business and management strategy that increasingly fills boardroom agendas, defines business success and should be at the forefront of every communicator’s mind. She is now an advisor on branding and purpose, having become disillusioned with a career built on selling.

Brand 98

Brand Branding Ethics Internal 98

5W PR

JANUARY 3, 2024

In the dynamic landscape of con͏sumer he͏alth brands , understanding the needs, prefere͏nces, and expectations of the target audience is paramount. Consume͏r surveys emerge ͏as a strategic tool, providing valuable ͏insights that empower brands to͏ tailor their offerings, enhance customer experiences, and foster trust.

Survey 78

Survey Consumer Brand Branding 78

5W PR

JANUARY 24, 2024

How UGC Benefits Health and Wellness Brands User-generated content (UGC) has become a powerful tool for health and wellness brands , fostering authenticity, community engagement, and trust among consumers. User-generated content is created by individuals who are not professionally associated with the brand. What is UGC?

Brand 78

Brand Branding Community Consumer 78

Mindful Marketing

NOVEMBER 18, 2023

I’m not a tech expert or an authority on artificial intelligence, but several years ago I suggested a simple model for personal branding that might also serve as a useful guide for individual AI use. In a recent LinkedIn article , James Lusk highlighted several of the tools. However, experience alone with AI won't suffice.

Brand 99

Brand Branding Ethics Tools 99

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Brand 78

Brand Branding Storytelling Software 78

Awario

AUGUST 17, 2020

This is a list of best cheap or free tools for PR beginners and professionals. Some of them are mutually exclusive, so don't worry: you won't need nine tools to do your job. All of them, however, are worth checking out to know which ones suit you best.

Tools 146

Tools Brand Branding 146

Ronn Torossian

NOVEMBER 14, 2022

The post Using Marketing Tools for Emails appeared first on. However, creating and distributing blog posts takes quite a bit of time so companies have to use it wisely. That’s because not only do companies have to create high quality, valuable […].

Tools 195

Tools Marketing Consumer Blogging 195

PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. It’s an amazing tool to use to grow your brand. It is important that your brand is consistent across all of your platforms. If you’ve followed me for any amount of time, you’ll realize that pink is a huge part of my brand.

Social Media 130

Social Media How To Brand Branding 130