Books Guidelines International Technology 
Shift Communications
MAY 17, 2023
At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Compare this to the 4.5 Understand its bias.
Shift Communications
MAY 17, 2023
At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Compare this to the 4.5 Understand its bias.
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PR in High Definition
AUGUST 24, 2020
There are many tools and project management technologies that enable this transparency – like Basecamp, Trello, even Google docs. Set guidelines for manoeuvrability. These pre-set guidelines mean that your comms team is able to plough on and get more done, rather than asking permission…or worse, waiting for instruction!
ImPRessions - Crenshaw Communications
JULY 6, 2016
A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.
Sword and the Script
JULY 14, 2020
Some of them haven’t picked up a marketing book (let along comms) in 20 or more years. Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. In the process, I earned both new respect for communications and cultivated greater executive buy-in.
Critical Mention
JUNE 24, 2018
But PR pros can follow some important guidelines for becoming an established voice in the PR world. For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. You can expand your borders because you have technology that allows you to do this.
Scott Public Relations
SEPTEMBER 26, 2018
Providers need access to evidence-based research on the best practices for telehealth technology. Guidelines about the proper use of tools for certain specialties and certain conditions, and general best practices for issues including eye contact and lighting, are important for improving the quality and safety of telehealth.
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