Sword and the Script

MARCH 29, 2016

A poor showing of Batman on television in 1966, would turn Michael Uslan into a generational hero of a different kind, according to the Marketplace story about a boy who saved Batman. Amid “cheesy graphics” and a sloppy effort to render the comic book exclamations – “Pow!” ” “Zap!” ” and “Wham!

Television 60

Television Course Newspapers Reputation 60

Beyond PR

SEPTEMBER 6, 2016

Although most of us were introduced to Hamill as the young Jedi Master, his career reaches far beyond the Star Wars universe to television, Broadway, video games, comic books, audio books and more. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

JANUARY 3, 2023

This can include the number of times an article is shared on social media, or the number of people who see a television segment. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects.

Interviews 101

Interviews Publicity Technology Social Media 101

Solo PR Pro

APRIL 25, 2017

The wife supposedly used to do PR, and the husband pushed to hire me to promote their book/speaking/workshop platform. This interview will not be televised. A lawyer client told me to avoid a particular TV station with a pitch. She refused agendas (“they stifled her creative thinking”). You don't get a car.

Meeting 40

Meeting Television Education Interviews 40

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. When done right, they can be creative and compelling. “There is a lot of creativity and value to be had in media tours.

Media 120

Media Television Pharmaceuticals Radio 120

Sword and the Script

JUNE 26, 2018

It was cumbersome…but a vast improvement from books-on-tape. Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. Can your PR firm bring big creative ideas and execute on them?

Marketing 86

Marketing B2B Interviews Content Marketing 86

Cision

AUGUST 7, 2015

Check out our “2015 Holiday Gift Guide PR Kit” for pitching tips and more! For the better part of a year, I resigned myself to watching her dial the telephone and pick up print jobs with a level of theatrics usually reserved for daytime television. Image: Flazingo Photos ( Creative Commons ). Ask for it.

Tourism 120

Tourism Television Print Industry 120

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. When recording and broadcasting satellite media tours, the studio is typically booked for a half day. Fortunately, today’s brands can stay competitive with a creative, multi-tiered approach.

Strategy 40

Strategy Media Radio How To 40

ZudePR

JUNE 6, 2016

Five book recommendations. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. My favourite seven.

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

SEPTEMBER 30, 2021

On the 23rd March, Boris Johnston took to television screens across the UK and the words “we must do more, you must all stay at home” rang across the nation. We thought we’d come out the other side of things as we headed into a New Year but there was something else at play that was affecting our efforts as a PR and creative team.

Digital PR 71

Digital PR How To Reddit Engineering 71

Beyond PR

AUGUST 23, 2016

In addition to pitching TV and radio producers, adding blogs and websites to your SMT schedule is a great idea and an effective way to hyper-target your target audience. When putting together a media advisory, we put ourselves into a producer’s shoes and try to get as creative as possible!”. Timing is everything!

Marketing 40

Marketing Media Radio Local 40

Bad Pitch Blog

APRIL 2, 2006

PR People Unite and let''s stop pitches like this from a) coming to reporters and b) immediately being forwarded to us with Can you believe someone did this, Richard?" Entertainment Television, The Learning Channel and The Weather Channel. But wait there’s more… You get the The Amazing ARM Story "10 Second DRTV Recipe" Book!

Television 40

Television Advertising Advertising Corporate 40

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Transatlantic television became possible. The findings are consistent with data published by Nick Davies in his book Flat Earth News.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

APRIL 5, 2017

Automobile companies (and the military) are the largest advertisers on television. Chris Lynch: My favorite book was, Boys on the Bus , an interesting read about the difference between truth, objectivity and facts. John Avlon: Great book. There is a new creativity in brand journalism but the feel is brand advertising.

Report 225

Report Media Advertising Advertising 225